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December 19, 2012 — Performance Health introduces new Biofreeze 360° Spray, the better way to spray Biofreeze. New Biofreeze 360° Spray delivers the topical analgesic using one of the best spray technologies on the market today. This new product will be available for purchase Jan. 1, 2013.
“New Biofreeze 360? Spray works from any angle, even upside down. We refer to it as the ‘every-which-way’ spray,” stated Doug Stuckey, senior product manager, Performance Health. “The can’s design, described as a ‘bag-on-valve’ technology, ensures a continuous flow of product and uniform spray pattern for better coverage. It’s often difficult for back pain sufferers to get an even application of Biofreeze where they need it most. This 360? Spray, with its ability to spray upside down, makes applying Biofreeze much easier. Arthritic patients sometimes struggle as well with traditional spray pumps due to the required repeat pumping. This product’s continuous flow solves that problem too.”
Unlike traditional aerosol cans that use a solution of a liquid product and propellant under high pressure, bag-on-valve technology houses nitrogen that creates pressure around a sealed bag of product. When the can’s valve is pressed by the user, the inside of the bag is normalized to atmospheric pressure and the nitrogen on the outside of the bag squeezes the bag. This squeezing causes the contents of the bag — Biofreeze Pain Reliever — to be forced out thru the valve. No propellant escapes from the can in dispensing.
Like all Biofreeze products, the Biofreeze 360? Spray is paraben-free, propylene glycol fre,e and includes a proprietary herbal blend. All Biofreeze spray products are colorless and use 10 percent menthol. The new Biofreeze 360? Spray is available in a 4 fluid ounce size.
“We know healthcare professionals rely on our market leading Biofreeze and Thera-Band brands because we provide much more than just effective, professional quality products,” Stuckey added. “We support our healthcare partners with free practice-building programs, national brand awareness programs, clinical evidence for our products and patient education tools. This is what truly makes our brands and products special.”
Source: Performance Health, biofreeze.com
Reference
1Decision Analyst, a leading, global marketing research and analytical consulting firm, conducted a detailed at-home use study with current Biofreeze users. In the study, New and Improved Biofreeze was tested blindly among regular users of topical analgesics. The study demonstrated that the new formula is preferred by 4 out of 5 users.
