Unique stretch guide indicators allow users to get the right stretch, every time.
January 2, 2015 — TheraBand Kinesiology Tape features best-in-class adhesion from Cramer Sports Medicine and an exclusive innovation from TheraBand—XactStretch visual elongation indicators for perfect application every time. This new product is the exciting result of ongoing innovation and Performance Health’s acquisition of Cramer Products Inc.
“With the launch of TheraBand Kinesiology Tape, we are addressing some very fundamental needs in this category,” Marshall Dahneke, CEO of Performance Health, said. “Not wanting to simply introduce another ‘me-too tape,’ we waited until we could add real value. Performance Health’s focus on clinical research, TheraBand’s market leader position in elastic resistance and Cramer’s 95-plus years of experience in sports medicine created the perfect foundation to develop a truly unique and effective kinesiology tape. Practitioners and patients are going to love our unique stretch guide indicators and the fact that it sticks every time.”
TheraBand Kinesiology Tape’s exclusive integrated stretch guides, XactStretch, eliminate misapplication, even for beginners. It also features Cramer’s best-in-class adhesion and durability. The product’s website, www.TheraBandKTape.com, provides access to a kinesiology tape research library, which is a collection of over 200 research abstracts including Performance Health studies, as well as demonstrations of the most common tape applications.
Headquartered in Akron, Ohio, Performance Health is a leading designer, manufacturer, and marketer of branded rehabilitation and wellness products sold into a variety of U.S. clinical markets, leading national retailers, and in over 60 countries through a multi-national network of distribution partners. The company’s product offering includes a line of market-leading topical analgesics and a broad range of rehabilitation and wellness products. Performance Health markets its diverse product offering under the well-known and highly recognized TheraBand, Biofreeze, Cramer, Bon Vital’, and Thera°Pearl brand names.
Source: Performance Health
