July 6, 2016 – Celebrating 25 years in the marketplace, Performance Health, the owner of the Biofreeze topical analgesic brand, is pleased to announce the launch of Biofreeze Professional.
Biofreeze Professional is based on the original Biofreeze formula and has optimized key ingredients based on scientific research to provide a longer-lasting experience. It also has a smoother application with fast absorption for relief from backaches, arthritis, sore muscles and joints, sprains, strains, and bruises.
“On this silver anniversary, we are proud to commemorate the success of Biofreeze in the healthcare marketplace—it is the #1 clinically used and recommended topical analgesic among chiropractors, physical therapists, athletic trainers, massage therapists and podiatrists. Biofreeze has helped millions of people reduce pain and manage discomfort,” said Paul Timko, vice president of Performance Health. “We worked really hard to keep everything patients love about Biofreeze and make it last longer. Biofreeze Professional builds upon our success with an enhanced formula and increased brand support. And with the launch of our new Professional Finder website and associated national consumer advertising, we will connect professionals with potential new patients who are seeking pain relief and other health and wellness-related outcomes. This further elevates our value to the practitioner and the practitioners’ value to their patients and clients.”
Biofreeze Professional is a safe and effective alternative to other pain relievers because it is non-systemic, non-narcotic, contains no NSAIDs (non-steroidal anti-inflammatory drugs), salicylates or addictive substances.
Biofreeze Professional contains United States Pharmacopeia (USP) grade menthol to provide pain relief that works and is still free of parabens and propylene glycol. There are a variety of application and size options—tubes, pumps, roll-ons, sprays and sample sizes—that can be used in clinic or by the patient at home.
Key features of Biofreeze Professional:
|• Lasts longer*
• Smoother consistency*
• Easier to apply*
• Penetrates quickly
• Features a proprietary herbal blend
|• Free of parabens and propylene glycol
• Available in colorless (dye-free) options
• Not tested on animals
• Made in the USA
|*Gel and roll-on formulas – as compared to regular Biofreeze.|
Source: Performance Health