Northwestern Health Sciences University developing new Web site, branding

February 4, 2010 — Northwestern Health Sciences University is in the process of developing a new Web site and a new institutional mark, color palette, and font family, culminating months of work to redefine its brand and core messaging.

The branding efforts also include refining the institution’s core brand message. The Web site and new identity will be launched mid-year.

Northwestern worked with the design firm NewCity, located in Blacksburg, Va., to concept the new identity. A brand advisory committee made up of individuals from departments that communicate the university’s brand has been meeting with NewCity in person and via teleconference for several months to provide input and recommendations.

Source: Northwestern Health Sciences University, www.nwhealth.edu/nwtoday/index.html