March 14, 2018– Logan University revealed ‘Leaders Made’ as their new brand platform last week following a year-long research and brand positioning process.
The brand platform is based on intelligence from students, faculty and staff gathered by Dovetail, a St. Louis-based brand communication agency, and reflects the evolution of Logan from a chiropractic college to now a dynamic and growing chiropractic and health sciences university.
“Leaders Made is our story,” said Logan President Clay McDonald, DC, MBA, JD. “It details how Logan is improving the lives of patients; deepening the breadth of our curriculum, program offerings and clinical opportunities to create more enriching experiences. We are thrilled to see our new brand brought to life.”
The process of developing ‘Leaders Made’ began in 2017 with extensive interviews with the Logan community as well as in-depth research to better understand how students learn about Logan and what ultimately drives their decision to attend. The information gathered was ultimately used to create a brand personality and identity of what Logan is and strives to be.
“When a potential student hears Leaders Made, it helps them form a picture of who they might be,” said Kimberly Paddock-O’Reilly, executive vice president of academic affairs. “They have so many choices when it comes to higher education and hearing who we are allows them to see themselves in the future. I think it’s a great testament to Logan that all these things―the hands-on experience, the faculty knowledge, the campus community―when mixed together, result in confident health care leaders.”
Source: Logan University