Innate Response names new CEO of Megafood

July 3, 2011 — BioSan Laboratories Inc., producers of MegaFood and Innate Response premium whole food dietary supplements, announced that Robert Craven has been named the company’s chief executive officer (CEO). Former president Carl Jackson will remain on BioSan’s Board of Directors.

Craven brings more than two decades of business management and marketing experience to MegaFood and Innate Response. His work as president & CEO of New Organic Ventures and NewOrganics was noted throughout the natural products industry as he led the organic ingredients distributor to double its growth in just two years. Craven is former president & CEO of dietary supplement company Garden of Life, which was recognized by Inc. magazine as the 14th fastest-growing private company in America during his tenure.

Craven’s experience also includes sales and marketing positions at Proctor & Gamble, Boston Scientific and The Hackett Group.

“Robert is the right management and marketing expert to help grow MegaFood and Innate Response to a new level of prominence. Our retailers can benefit from his in-depth experience with the natural products customer, our employees will be inspired by his passion for the industry, and his understanding of the science behind our supplements will resonate with healthcare practitioners,” said Jackson. “He has a proven track record and a stellar reputation in the natural products community. We are thrilled to welcome Robert aboard.”

Source: Innate Response, www.innateresponse.com