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ICA launches TV campaign on chiropractic’s 128th anniversary

Chiropractic Economics Staff September 19, 2023

International Chiropractors Association logo

On Sept. 18, the International Chiropractors Association (ICA) celebrated the 128th anniversary of the founding of chiropractic as a profession.

On September 18, 1895, D.D. Palmer delivered the first chiropractic adjustment to Harvey Lillard, a janitor in an office building in Davenport, Iowa, who had lost his hearing 17 years earlier. Upon adjusting the misaligned spine, Lillard’s hearing was immediately restored. Since then, chiropractic has been established as a separate and distinct health care profession with its own science, philosophy and art.

This year’s Founders Day celebration is particularly special for the ICA as it also launched a public media campaign to share the message of chiropractic. The first piece of content is a segment with Viewpoint with Dennis Quaid, a series that began airing Sept. 18 on public television stations across the country. You can view this segment on the Viewpoint page at www.viewpointproject.com/features-international-chiropractors-association.

The ICA greatly appreciates those who contributed to the Viewpoint segment, including:

  • Dr. Selina Sigafoose Jackson, ICA President
  • Dr. Kevin Jackson, ICA Member
  • Dr. Charmaine Herman, ICA Board of Directors and Life University faculty
  • Dr. Kristen Welsh, US Air Force Veteran and ICA Member
  • Dr. Rob Scott, Life University President

Additionally, a 30-second commercial will air beginning September 28. ICA will post the viewing information on its various platforms and at chiropractic.org/viewpoint.

The chiropractic profession has come a long way in 128 years – licensure in all US states and territories, a growing body of scientific evidence that has shown the importance of regular chiropractic care, recognition of the key role chiropractic can play in opioid avoidance, and acknowledgement of the cost-savings opportunity when chiropractic is prioritized in situations like Worker’s Compensation. There is also a growing number of colleges worldwide, and the ICA and its colleagues are working to increase global opportunities.

About the ICA

The ICA is the oldest and leading chiropractic organization working nationally and internationally promoting and protecting the chiropractic profession as a separate and distinct health care profession with its own science, art and philosophy. We are a premier provider of postgraduate continuing education, including diplomate programs in upper cervical care, pediatrics and philosophy. We believe every individual should have the freedom to select chiropractic care and have credentialed chiropractors who understand how to detect and correct vertebral subluxations with the chiropractic adjustment.

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Filed Under: Chiropractic News Tagged With: chiropractic, chiropractic care, chiropractic history

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