• Magazine
    • Past Issues
    • Subscribe
    • Change Mailing Address
    • Surveys
    • Guidelines for Authors
    • Editorial Calendar
    • Editorial Deadlines
    • Dynamic Chiropractic
      • Newspaper
      • Subscription
    • The American Chiropractor
      • Magazine
  • Practice
    • Business Tips
    • Chiropractic Schools
    • Clinical & Technique
    • eBooks
    • eCourses
    • Sponsored Content
    • Infographics
    • Quizzes
    • Wellness & Nutrition
    • Personal Growth
    • Podcast
    • Coronavirus (COVID-19)
  • Resource Centers
  • Products & Services
    • Buyers Guide
    • Products Directory
    • Submit a Product
    • Vendor Login
  • Datebook
    • Become an Events Poster
    • Post an Event
    • View Events
  • Jobs
    • Jobs
    • Post a Job
  • Advertise
    • Advertising Information
    • Media Kit
    • Contact Us

Your Online Chiropractic Community

Chiropractic Economics Your Online Chiropractic Community
Subscribe
  • Home
  • Current Issue
  • News
  • Webinars
  • Chiropractic Research
  • Students

Foundation for Chiropractic Progress’ ChiroThon wins yet another award

Chiropractic Economics January 5, 2023

Foundation for Chiropractic Progress Wins Gold in Healthcare Digital Marketing Awards

The Foundation for Chiropractic Progress (F4CP), a not-for-profit organization dedicated to educating the public about the value of chiropractic care, announced it has been named a Healthcare Digital Marketing Award (HDM) Gold Winner recipient in the PR Event category.

F4CP won the honor for its ChiroThon 2022, a three-day, telethon-style live-streaming event to “celebrate, elevate and support the greatest profession on Earth.” Entries were received from nearly 1,000 health care and medical institutions across the country.

“This award is a wonderful validation of the dedication, tenacity and creativity of the F4CP team,” said Sherry McAllister, DC, president of F4CP. “But the greatest reward for ChiroThon was a worldwide audience of more than 85,000 viewers, as well as the generous donations, sponsorships and enthusiastic new members who joined our nonprofit. The HDM Gold award underscores the value of our team’s vision and execution.”

The main goal of ChiroThon was to raise funds to support the creation of new educational commercials. The “Naturally, Chiropractic” video campaign for 2023 educates individuals with informative, uplifting information about how chiropractic care is a safe, efficient, drug-free form of health care trusted by millions of people worldwide for the relief of neuromusculoskeletal discomfort. Organizations including Foot Levelers, Standard Process, NCMIC, ChiroHealthUSA and Biotics Research Corporation all matched donations to support ChiroThon and “Naturally, Chiropractic.”

The HDM accolade is the latest of several that F4CP has garnered over the past 12 months. In addition to the MarCom Award for ChiroThon, F4CP earned a Telly Award and Viddy Award for its “I Know Pain” video commercial and a Digital Health Award for its ‘Adjusted Reality’ podcast. The podcast features Dr. Sherry McAllister discussing health and wellness approaches with professional athletes, celebrities, healthcare professionals, wellness experts and influencers.

ChiroThon was livestreamed during the Florida Chiropractic Association’s ‘The National’ in August. Three leading media outlets, Chiropractic Economics, Dynamic Chiropractic, and The American Chiropractor and 12 corporate sponsors also streamed the event to extend its reach and amplify its messages. As a result, over three days, more than $175,000 was raised for chiropractic care awareness and outreach, and 50 new members joined the organization.

About Foundation for Chiropractic Progress
A not-for-profit organization with nearly 32,000 members, the Foundation for Chiropractic Progress (F4CP) informs and educates the general public about the value of chiropractic care delivered by doctors of chiropractic (DC) and its role in drug-free pain management. Visit www.f4cp.org/findadoctor; call 866-901-F4CP (3427).

 

Related Posts

  • Celebrating Chiropractic’s Founders Day, Palmer’s 125th, ChiroThon ResultsCelebrating Chiropractic’s Founders Day, Palmer’s 125th, ChiroThon Results
  • ChiroThon to bring back old-school telethon during chiropractic’s The NationalChiroThon to bring back old-school telethon during chiropractic’s The National
  • ChiroThon at FCA’s The National announces chiropractic hosts, guestsChiroThon at FCA’s The National announces chiropractic hosts, guests
  • Foundation for Chiropractic Progress to Host 1st ChiroThon at August’s The National in OrlandoFoundation for Chiropractic Progress to Host 1st ChiroThon at August’s The National in Orlando
  • Foundation for Chiropractic Progress’ Podcast Wins Gold in the AVA Digital AwardsFoundation for Chiropractic Progress’ Podcast Wins Gold in the AVA Digital Awards
  • Chiropractic teams with National Association of Worksite Health Centers for greater visibilityChiropractic teams with National Association of Worksite Health Centers for greater visibility

Filed Under: Industry News, News Tagged With: ChiroThon, F4CP

Current Issue

CE issue 2 cover

Follow Us

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube logoYouTube logoYouTube

Compare Subscriptions

Dynamic Chiropractic

The American Chiropractor

3948 3rd Street South #279,

Jacksonville Beach, FL 32250

Phone 904.285.6020

CONTACT US »

Privacy Policy & Terms of Service

Copyright © 2021, All Rights Reserved

SUBSCRIBE TO THE MAGAZINE

Get Chiropractic Economics magazine
delivered to your home or office. Just
fill out our form to request your FREE
subscription for 20 issues a year,
including two annual Buyers Guides.

SUBSCRIBE NOW »

Latest Chiropractic News

  • Foundation for Chiropractic Progress’ Podcast Wins Gold in the AVA Digital Awards
    Foundation for Chiropractic logo
  • Foot Levelers Names Jamie Greenawalt as President, Signifies a New Era of Growth for the World’s Leading Provider of Flexible Custom-Crafted Orthotics
  • Logan University names Petrocco-Napuli new dean for college of chiropractic