Foundation for Chiropractic Progress reaches 100,000 health industry professionals with chiropractic message

Feb. 23, 2018 – The Foundation for Chiropractic Progress white paper entitled: “Chiropractic: A Safe and Cost-Effective Approach to Health,” has been published on America’s Health Insurance Plans’ (AHIP) website. AHIP is a national association whose members – including most of the major health insurance and health financing organizations from AFLAC to Zurich North America – provide coverage and health‐related services that improve and protect the health and financial security of consumers, families, businesses, communities and the nation.

In addition, the Foundation has sponsored several articles in the AHIP SmartBrief newsletters – reaching 100,000 subscribers in the health care industry, including but not limited to health plan executives, agents, brokers, MDs, wellness experts and more. Recent features include:

An analysis of the recent The SPINE Journal paper documenting substantial utilization of chiropractic care and positive outcomes among U.S. adults
A review of a study published in The SPINE Journal demonstrating that the majority of patients get more relief from low back pain with chiropractic adjustments/SMT
Information on chiropractic’s role in the Super Bowl and NFL

“In 2018, we are pushing the envelope to include health care leaders, health plans and policymakers to ensure that they know the well-established value of chiropractic,” shares Sherry McAllister, DC, executive vice president, F4CP. “This is in addition to informing medical doctors, consumers and patients who need to know that chiropractic is a safe, effective, non-pharmacological solution. We want to ensure that they can make informed decisions about choosing chiropractic when it comes to overall health and well-being.”

Foundation for Chiropractic Progress placements in AHIP SmartBrief newsletters will continue to raise increased education about the safety and clinical and cost-effectiveness associated with chiropractic, and in turn guide health plans to consider more chiropractic care options for members.

Additionally, the Foundation for Chiropractic Progress generated coverage for the profession in U.S. News & World Report – a publication reaching more than 37 million individuals per month, as well as Observer, SHAPE Magazine and the Journal of the Mississippi State Medical Association.

McAllister continues, “While future media opportunities emphasizing the value of chiropractic care have been secured for publication in Employee Benefit Adviser, Managed Healthcare Executive andHealthcareNow Radio, we are also actively working to cultivate growing media relationships with high-profile publications, including Forbes, as well as other State Medical Association Journals.”

Source: Foundation of Chiropractic Progress