With opportunity to attract more patients seeking safer, more conservative healthcare, Foot Levelers and ChiroCongress (Congress of Chiropractic State Associations) have partnered to produce marketing content designed to help the growth of Chiropractic services on a state-by-state basis.
The Foot Levelers professional video staff traveled to the ChiroCongress Annual Convention in Austin, Texas, in early November. There, the Foot Levelers team interviewed members of leadership from 31 Chiropractic state associations. Topics ranged from the value of Chiropractic, to the opioid crisis, to why a Chiropractor should join a State Association. Over 90 high-quality videos, valued at over $75,000, were produced at no cost to ChiroCongress or participating State Associations.
After filming the videos in Austin, the Foot Levelers staff spent over a month editing the videos. When all was completed, the Foot Levelers team created over 90 videos, with topics ranging from the value of Chiropractic, to the opioid crisis, to why a Chiropractor should join a state association.
“This was a great opportunity to partner with ChiroCongress and state associations increase their awareness, both to the Chiropractors and the general public, at absolutely no cost to them,” mentioned Dawn Galbraith, Senior Vice President at Foot Levelers.
As videos are completed, they are sent to each state association to use in their marketing, including membership drives and public awareness campaigns.
“Foot Levelers’ support of the Chiropractic profession and ChiroCongress is remarkable,” said Elizabeth Klein, executive director of ChiroCongress. “These videos are a major help to our state associations’ marketing and member recruitment efforts. The videos educate current members about the State Association’s top priorities in 2019, and the value of being a member of their state association. We can’t thank Foot Levelers enough for their dedication to our mission and tremendous generosity in making this project come to fruition.”
For over 66 years, Foot Levelers has supported Chiropractic through donations, education, and professional development. “We’re excited to continue our partnership with ChiroCongress, and other organizations as well, to help advance Chiropractic and all the good it can serve in this challenging healthcare climate,” Galbraith continued.
For more information about Foot Levelers, visit footlevelers.com. To learn more about ChiroCongress, visit cocsa.org.
Foot Levelers Inc.
Foot Levelers Inc., the world’s premiere provider of custom orthotics and other therapeutic products, has been serving healthcare professionals for over 66 years. Foot Levelers supports every step patients take to enjoy fuller and happier lives at work, home, or play. Visit FootLevelers.com, like us on Facebook, and follow us on Twitter (@FootLevelers) to learn more about Foot Levelers Inc.
