Selling supplements in your office can create a steady revenue stream, strengthen patient outcomes and enhance your practice’s reputation.
Leah Meadows, DC, from Energize Chiropractic, is clear in her message: “Incorporating high-quality supplements into our practice has been a game-changer. Not only do they support our patients’ healing and overall wellness, but they also strengthen the trust and relationships we build. When patients see and feel the benefits, they understand that we’re invested in their health beyond the adjustment table.”. That said, selling supplements is more than putting products on the shelf. You have to be committed to the brand, the products and your patients.
Follow these five actionable tips to make supplement sales a valuable addition to your practice.
Step 1. Choose the right supplements to carry
Selecting high-quality, reputable supplements is essential to building patient trust and ensuring optimal results. For DCs, the best options often come from companies specializing in professional-grade supplements available exclusively to healthcare providers. These supplements are typically formulated with therapeutic doses, higher purity standards and limited or no synthetic ingredients.
Selling supplements with this exclusivity provides two advantages: They’re backed by quality standards patients can trust, and they’re not available for general retail purchase, making them unique to your office. This exclusivity allows you to meet patient needs with integrity and a professional edge that retail brands often lack. Research reputable brands, prioritize transparency in sourcing and efficacy and choose products aligned with your patients’ common needs, such as joint health, inflammation and overall wellness.
Step 2. Train your staff
Your staff plays a crucial role in selling supplements with success. When they understand the benefits, ingredients and patient needs each product addresses, they can answer questions confidently, identify patient opportunities and actively promote supplements when appropriate. Regular training sessions on your chosen products can build this expertise.
Include foundational education on how supplements support chiropractic care, particularly for common concerns like joint health, inflammation and recovery. Equip staff with talking points, FAQs and real-life testimonials to make their recommendations more effective. Your team should understand the benefits of each product and be trained to approach patients with recommendations in a way that feels natural and supportive rather than sales-driven. A well-informed, trusted team is the linchpin to sustained supplement sales growth.
Step 3. Merchandise effectively
Strategic product placement and merchandising can significantly impact supplement sales. Display your supplements in an area where patients frequently wait or walk by, such as the front desk or a dedicated wellness area. Set up shelves that are well-organized, visually appealing and easy to navigate.
Consider grouping products based on health categories (like joint health, energy and immunity) to make browsing intuitive. Use signage to emphasize benefits or align supplements with common patient needs; statements such as, “support joint mobility” or “boost immune health” will catch patients’ attention and help them connect with their health goals. You might also display informational brochures, ingredient lists or articles to provide additional value and encourage informed purchasing decisions.
Step 4. Offer samples to patients
Samples allow patients to try supplements without commitment, lowering their barrier to entry and increasing the likelihood they’ll see positive results. Distribute small sample sizes or single-dose packets of key supplements, especially for new patients or those showing interest in specific health areas.
Sampling is particularly effective for newer products or those tied to seasonal health concerns, such as immune-boosting supplements in flu season. Providing samples demonstrates confidence in your product selection and helps patients experience potential benefits firsthand. Ensure that staff introduces these samples and follows up on patients’ experiences at their next appointment, potentially converting interest into full-size sales.
Step 5. Run patient promotions
Promotions and special offers can encourage initial purchases and support patient loyalty. Consider a “wellness package” promotion, bundling a consultation or adjustment with recommended supplements for a specific health goal, such as immunity support or post-treatment recovery. You might also offer discounts for buying multiple units, providing a free item with a minimum purchase, or creating a frequent buyer rewards program.
Update these promotions regularly and inform patients through in-office displays, email newsletters and appointment reminders. Seasonal promotions or time-sensitive offers can create urgency, prompting patients to act quickly to take advantage of a deal.
Final thoughts
Selling supplements in your chiropractic office is about providing added value, not just making sales. The right selection, informed staff and strategic presentation can make supplements a natural extension of your patient care approach. With these tips, you can increase patient satisfaction and office revenue while building a reputation as a health-focused, patient-centered practice.
JOE KRYSZAK, MBA, is president of Stirling Professional CBD, a company committed to helping DCs help their patients. Since 2014, Stirling has grown, extracted and produced the purest CBD available. Stirling Professional brings amazing CBD+ products to patients with an industry-leading lineup of 2,500-mg CBD lotions, THC and THC-free capsules and gels, and four great solutions for better sleep, bringing affordable solutions to patients. For more information, go to stirlingprofessional.com.
