Recognitions or best practices in marketing, promotions and community involvement among doctors of chiropractic
The Ohio State Chiropractic Association (OSCA) marketed chiropractic to the running community in early June when it sponsored the “Chiropractic Keeps Me Moving Virtual 5K” along with the Johnston Chiropractic Clinic at the Darke County Fairgrounds in Greenville, Ohio. The race seeks to raise awareness for the effectiveness of chiropractic care in leading a healthy lifestyle, and a portion of the proceeds benefit the Ohio Chiropractic Foundation which provides scholarships to chiropractic students.
DC Laurie Meinholz of Decorah, Iowa, of Nordic Chiropractic made good on her promise to give away the quarterly profits of her business to a local charity this spring, presenting a check for $800 to Helping Services for Youth & Families. “At the start of 2021 I pledged to donate all of my profits from my chiropractic office to local charities/non-profits,” she wrote in social media. “[During] all of first quarter, my patients have been voting between four different charities to decide which organization should receive the donation. I’ve tallied the votes! The winner won by only one vote! And the winner is: Helping Services for Youth & Families!!” Four more charities or nonprofits were scheduled to be announced for her next quarter of donations. The decision to give away her profits began during the COVID-19 pandemic when her office stayed open with chiropractic an essential service, but she watched as fellow businesses and charities suffered. “By making this public, I’m hoping people will reevaluate where and how they spend their own money,” she told the Decorah News. “I want to inspire and motivate others to be generous. Sometimes people just need an example to follow.”
Food trucks and “fur babies” provided a fun time for future patients of Riggs Chiropractic when the clinic teamed with the local Southeast Kansas Humane Society in Pittsburg, Kan., and local food truck vendors for a food and animal adoption event that featured free spinal screenings. “We wanted a way to benefit, especially during COVID, some of the other kind of local businesses that were needing help, and we have a soft spot in our hearts for animals and were like, what’s better than dogs and good food, so how cute would that be,” said Shelbi Heikes of Riggs Chiropractic, speaking to KOAM News. The Humane Society said the event was a great way to gain awareness and a great day for new adoptions, while the clinic announced that all proceeds from their new patient appointments would go toward the Humane Society.
April was Child Abuse Prevention Month, and Back to Health Chiropractic in Rossville, Ga., marked the month by donating 100% of all its proceeds from new patient registrations during the month to the local Children’s Advocacy Center. “Like most nonprofits they’ve had trouble raising funds this last year, but they are still providing services,” said Robert Moore, DC, speaking to WDEF. “They provide forensic interview and therapy for victims of child abuse. We just wanted to help them out and help them raise some money.” WDEF says the Children’s Advocacy Center provides a comprehensive path to healing for children who have experienced child sexual abuse or severe physical abuse.
Mayor Sandy Roberson presented a plaque acknowledging 20 years in practice to Rocky Mount, N.C., chiropractor Dale Martini, who focuses on the musculoskeletal system and spine, also offering acupuncture, laser therapy and muscle rehabilitation services. “When I first opened, most of my patients came here because they had been in an accident,” Martini told the Rocky Mount Telegram. “Now, people realize that all of the services I offer support a healthy and happy lifestyle. I’ve never been busier.” Martini chose Rocky Mount with an eye on community growth in regard to its proximity to I-95 and U.S. 64. “Rocky Mount has been the perfect location,” he said. “I expect to be here for another 20 years.” The plaque was presented during an open house held at the office for business partners and vendors.