Complete Nutrition teams up with former NFL Super Bowl Champ Mike Alstott

January 30, 2013 — Complete Nutrition, the fast-growing nutritional supplement retailer known for its consultative approach to health and fitness, announces a partnership with Tampa Bay Buccaneers legend Mike Alstott, marking the company’s first national deal with a professional athlete. Alstott will serve as a spokesman and appear in marketing campaigns to promote Complete Nutrition’s Mancore line of testosterone-boosting and weight-loss supplements geared toward active men ages 30 to 55.

Throughout a 12-year NFL career, six-time Pro Bowl fullback and 2003 Super Bowl champion Mike “A-Train” Alstott was known for his grit, power and meticulous work ethic that allowed him to run through defenders to reach the end zone. Even in retirement, Alstott continues to train hard and eat healthy, making him an ideal representative of Complete Nutrition’s Mancore brand.

Alstott, 39, personally uses the Mancore 3-Pack testosterone-boosting, growth-hormone-enhancing and fat-burning program and reported losing 15 lbs. in five weeks, gaining muscle, sleeping better and having an increased libido. The Bucs’ all-time leader in touchdowns says Mancore helps him stay physically fit despite living a full schedule, which involves raising a family, serving as head coach for the Northside Christian high school football team in St. Petersburg, Fla., and being involved in other business ventures. In addition, Alstott champions the all-around wellness of children and families facing life-altering obstacles through the Mike Alstott Family Foundation.

“Men my age don’t realize that our testosterone levels are decreasing, but it’s a reality that makes staying fit more difficult,” said Alstott. “Guys often have a hard time getting over that initial hump to where they truly see results. I’ve tried a lot of other supplements and had trouble getting past my plateau until Mancore. Since using Mancore, I’ve trimmed down immensely and my muscles are more defined. People have even told me I look like I’m still in playing shape.”

Mancore 3-Pack, the most comprehensive product in the Mancore line, helps men increase muscle mass, strength and energy, as well as burn fat and improve body composition. The exclusive program contains three complementary products: Total Fat Burn, Testosterone Replenish and HGH Night Spray. These are designed to work in tandem, maximizing the effectiveness of each individual product and helping users look lean and fit.

Total Fat Burn, formulated with naturally occurring synephrine HCl, green coffee bean extract and green tea extract, helps improve body composition, boosts metabolism and increases energy. Testosterone Replenish enhances libido and stamina and replenishes youthful hormones with a blend of testosterone support ingredients, including DHEA. The convenient HGH Night Spray, taken before bedtime, increases growth hormone levels by up to 157 percent and improves sleep quality with its key ingredient, melatonin.

“We are honored to have such a storied NFL role model as part of the Complete Nutrition brand,” said Amy Bailey, VP of Marketing for Complete Nutrition. “Mike Alstott is a guy the Mancore demographic can relate to and he’s a great inspiration for men across the country to get in shape.”

Kicking off the partnership, the official Mancore website, MancoreResults.com, features exclusive content of Alstott such as pictures and quotes, and tips from the football legend on diet, nutrition and exercise. Customers can also visit the site to read about the science behind the products and watch a video on Mancore. Other marketing elements of the partnership include a radio campaign with Alstott endorsing the Mancore line and in-store displays featuring the former NFL fullback.

The entire Mancore line, including the Mancore 3-Pack, individual products and the Mancore Muscle Preserve are available at all Complete Nutrition stores. Visit CompleteNutrition.com to find the nearest store and more information.

About Mike Alstott
Mike Alstott is a six-time Pro Bowl fullback who played for the Tampa Bay Buccaneers throughout his entire 12-year NFL career. Known for his rigorous training regimen and power, Alstott earned the nickname A-Train by running through opponents. Alstott is the Buccaneers’ all-time leader in total touchdowns (71) and rushing touchdowns (58) and ranks second all-time on the club’s rushing list with 5,088 yards. He is currently the President of the Mike Alstott Family Foundation (www.mikealstottfamilyfoundation.org), whose mission is “to assist others in uplifting the minds, hearts and spirits of families and children on their way to realizing their full potential through various events, assistance programs, and celebrations.”

About Complete Nutrition
Complete Nutrition is a network of high-quality nutritional supplement retail stores whose mission is to create a safe and effective weight loss management, sports nutrition, and healthy aging program to help customers look better, feel better, and perform better. Since 2005, Complete Nutrition has been helping people achieve their health and wellness goals by offering exclusive supplements in the form of customizable solutions. Staff members are athletes, certified personal trainers, nutritionists, and other people with experience in the fitness and health supplement retail industry. Founder Cory Wiedel and President Ryan Zink were named finalists of the Ernst & Young Entrepreneur Of The Year® 2012 Central Midwest award. Complete Nutrition was recently named to the Entrepreneur 2013 Franchise 500. Complete Nutrition also earned the following top honors from Entrepreneur Magazine in 2012: Franchise 500 award recipient, No. 2 Top New Franchise, No. 36 Fastest-Growing Franchise. Additionally, Complete Nutrition was named to the 2011 Allbusiness.com AllStar Franchises Top 300 list. For more information about Complete Nutrition, call 866-366-5766 or visit CompleteNutrition.com.

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Amy Heredia
Fishman PR & Marketing
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