By Karen Menehan
At The Wave conference, sponsored by Life Chiropractic College West in Oakland, Calif., Aug. 5-6, a group of 18 successful doctors of chiropractic shared their secrets with an audience of 1,000. The experts revealed how to communicate more effectively to create practice success; how to leverage media to promote chiropractic; and how chiropractors need to realize the purpose of their work is much larger than addressing aches and pains — that it has the potential to lead America, and the world, out of the current healthcare crisis.
The conference was also the venue for the inauguration of Brian Kelly, DC, as president of Life Chiropractic College West. Kelly takes over from Gerry Clum, DC, who has led the college for 30 years.
In a talk titled “The future is ours to create,” Kelly asked the audience to consider where the chiropractic profession will be in 2020.
“Chiropractic is about the people we serve, and what their options are for their health going forward — and their children, and their children’s children,” Kelly said. “My job is to make the torch burn brighter.”
Among the other presentations:
• Eric Plasker, DC, encouraged the audience to get behind “a big idea.” He argued for lifetime chiropractic care for all people, from infancy through old age, and pointed to the dental profession as one that has leveraged the concept of prevention and lifelong care as a model the chiropractic profession can learn from.
“[Dentists] delivered a benefits-related message to the public,” Plasker explained. “They took [the message] from fixing rotten teeth to keeping them straight, aligned, clean, and white.”
“It is time to deliver chiropractic with heartfelt commitment like we never have before as a profession,” Dr. Plasker said.
• Liam Schubel, DC, told the audience that chiropractic care has the potential to lead people out of the current health care crisis, since sublaxation inhibits the full expression of human potential.
In order to expand one’s practice, Schubel said, “You’ve got to start talking about life expression and potential rather than aches and pains.”
• Mark Kimes, DC, said chiropractic is “better at restoring health and vitality than any other profession in the world … [w]e exist to give every human, each person, every man, woman, and child, the highest quality of life they can have” and that message must be taken to the general public.
Kimes told the audience if the chiropractic profession could get 1,000 “true believers” to promote the profession, the tide could be turned away from the pharmaceutical model toward chiropractic care. He suggested chiropractors watch the TED Talk, “How to Start a Movement” at www.ted.com, and told the audience, “patients will believe what their chiropractors believe.”
The complete list of presentations was:
James Chestnut, DC, “Wellness and prevention paradigm and chiropractic”; Eric Plasker, DC, “The rise of chiropractic”; Reggie Gold, DC, “How straight is straight?”; Liam Schubel, DC, “Lead the world to chiropractic”; Timothy Gay, DC, “Are you interested or are you committed?”; Gerry Clum, DC, “Mind the gap”; Dan Yachter, DC, “One cause, one cure”; Chris Kent, DC, “Chiropractic – a glorious future”; Larry Markson, DC, “Talking to yourself is not crazy”; Angus Pyke, DC, “Lessons from Zorro”; Mark Kimes, DC, “How to permanently guarantee your ultimate future chiropractic success”; Guy Riekeman, DC, “How to start a movement”; Barbara Loe Fisher, “Vaccines: show us the science and give us the choice”; Bruce Lipton, PhD, “The future of chiropractic begins with owning the past”; Bill DeMoss, DC, “Subluxation based philosophy to take your practice to a higher level”; John-Paul Pianta, DC, “When the chiropractic profession chooses to face new frontiers”; Dave Jackson, DC, “Communicating chiropractic with passion and clarity”; and Brian Kelly, DC, “The future is ours to create.”
For more information, visit: www.lifewestwave.com.
Karen Menehan is editor-in-chief of MASSAGE Magazine, the sister publication of Chiropractic Economics.