To honor chiropractic’s upcoming 125th birthday the Foundation for Chiropractic Progress, a not-for-profit organization dedicated to educating the public about the value of chiropractic care, has announced its securement of five commercial placements to air during the 2020 Summer Olympics, July 24-Aug. 9 in Tokyo.
Generously sponsored by the National Board of Chiropractic Examiners (NBCE), the 30-second commercial will serve to both inspire athletes and others to consider a career as a doctor of chiropractic (DC), as well as motivate consumers to seek chiropractic care for themselves and their family.
“There is no better time than now to showcase the value that chiropractic offers, both professionally and as a patient, which is why we fully support the historic development of an Olympic commercial,” said Norman Ouzts, Jr., DC, chief executive officer, NBCE, an international testing organization for the chiropractic profession with the mission of ensuring professional competency through excellence in testing. “Taking chiropractic to over 23 million households during such a monumental event grants the profession access to millions of consumers and builds the connection between what a rewarding career in chiropractic looks like, and how individuals can utilize chiropractic care to maintain optimal health.”
The storyline is set to feature a past Olympic athlete discussing the challenges of competing against the world’s best and how chiropractic care enhanced their performance and competitive edge, resolved their injuries and ultimately inspired them to pursue a career in chiropractic. The commercial, which will air on five weekdays, Monday-Friday, between the hours of 12-5 p.m. EST during the 2020 Summer Olympics, will result in promoting a career in chiropractic to 23.7 million U.S. households.
F4CP Chairman and CEO of Foot Levelers, Kent S. Greenawalt, says, “For years, the Foundation has dreamt of pursuing opportunities of this grandeur for the profession. The chance to create this commercial would not have been possible without the support of NBCE. We are going for the gold, and are pleased to showcase chiropractic care to the world during the highly televised 2020 Summer Olympics.”
About Foundation for Chiropractic Progress
A not-for-profit organization, the Foundation for Chiropractic Progress provides information and education regarding the value of chiropractic care and its role in drug-free pain management. Visit www.f4cp.org; call 866-901-F4CP (3427).
