Working for a franchised operation takes billing, marketing, and many day-to-day operations off a chiropractor’s plate
The number of chiropractors involved in franchises or franchising has doubled since last year, according to the soon-to-be-released 22nd Chiropractic Economics Salary & Expense Survey.
The 2019 Chiropractic Economics magazine survey shows a modest 3.5% of chiropractors involved in franchises, but that number has approximately double that of chiropractors involved in franchises in 2018.
Operational support, marketing assistance and no billing/collections concerns are just some of the advantages of joining a chiropractic franchise. A franchisee is provided with well-established systems, along with branding and messaging to effectively communicate their service offerings.
“American consumers are increasingly turning to chiropractic to relieve pain — 35.5 million adults annually, according to the well-documented Gallup study commissioned by Palmer College of Chiropractic,” writes Peter Holt, president and CEO of The Joint Chiropractic franchise, in the upcoming May 21 issue of Chiropractic Economics. “An entire generation of Americans is utilizing chiropractic care for regular health and wellness benefits. Roughly one-fourth of U.S. adults say they have seen a chiropractor in the past five years.”
Holt writes that chiropractors receive a number of benefits from joining a chiropractic franchise as opposed to running their own shop.
“By joining a chiropractic franchise, practice owners and chiropractors can focus on delivering quality care versus the day-to-day operations of a business,” he writes. “A franchise model provides a well-established path for solidifying new business launches and reinforcing sustainable growth. Many franchises are offering a compelling, distinctive model, introducing people who had never tried chiropractic services.”
The 2019 Chiropractic Economics Salary & Expense Survey results include more than 800 responses from doctors of chiropractic in the U.S. The survey is the go-to source for annual salary data and trending information in the chiropractic industry.
To receive the full survey results, click here for a free subscription to Chiropractic Economics magazine, including the results of the 2019 Salary & Expense Survey which will appear in issue #8 mailed in late May.