January 5, 2011 — ChiroMatrix released a new feature for clients called the “Lead Video.” This was the most recent feature in a long string of releases from the chiropractic website and online marketing firm.
The Lead Video is an exclusive item that fits on ChiroMatrix-created website and is used for both prospective and future patients of any chiropractor who works with ChiroMatrix. The first video of this kind is titled “The Neural Highway.”
“The Neural Highway” is an educational video, in which TV personality Jeff Thisted takes the viewer through a tour of the human nervous system to explain where physical maladies can happen and how chiropractic can help.
Jeff Thisted is an actor who has appeared in “JAG” and hosted the popular show “QuizNation” on GSN.
“This video is a major breakthrough for us because it is such a leap towards our goal: explaining chiropractic and wellness care on our websites so our chiropractor clients can bring in more patients,” said Tracy Walton, Brand Development Manager. “We made sure that the video would be extremely educational and entertaining. Jeff Thisted did a great job in making this a video a learning tool that any chiropractic website visitor would want to finish, and even pass along to their friends.”
“I was on board with this project from the beginning,” said CEO Asaf Benhaim. “We’ve known for a long time that the more fun a prospective patient is having learning about chiropractic care, the more likely he or she will schedule an appointment with one of our clients right from the website. This was the whole driving force behind ‘The Neural Highway.'”
Beyond the “game show” like explanation of chiropractic care, the video features engaging animation to show how spinal problems like “subluxations” can happen and how preventative and rehabilitative chiropractic care can make all the difference in having a healthy body. When the viewer either finishes, pauses, or hovers a mouse over the video, there is an “action screen” that appears to let the viewer request an appointment right on the spot.
Source: ChiroMatrix, www.chiromatrix.com