Practice Startup

How can people in your community differentiate between your practice and the other chiropractors in your community? If they can’t, why would potential patients choose you? After you open for business, if traffic isn’t coming to you, then your marketing messages aren’t creating interest or establishing your competitive advantage. The key to marketing, then, is […]

After graduating from chiropractic school, most DCs who try to start a practice soon face a stark reality: They need steady, strong income to pay down debt and fund marketing and growth. Yet you may have been told that there are no easy ways to build a practice quickly. The good news is that you […]

Even if you’ve taken some business classes, as a college student you likely have a lot to learn about starting a practice. To achieve success in your chosen career, you’ll need to accept that when it comes to the business world, most lessons aren’t learned until after graduation. You’ll have to pick up these skills quickly. […]

There are many approaches to launching your first practice, and what works for one chiropractor may not work for you. But these classic do’s and don’ts can help you chart a successful path. Financing The best place to start seeking financing is with the institution you do business with now, such as your bank or […]

If you’ve been dreaming about graduating from chiropractic college and becoming your own boss, you’re not alone. But starting your own practice isn’t for everyone – it’s hard work and many new doctors are not cut out for it; they become associates. Starting a new practice can be scary. Here are a few important things […]

Health is the ability of a living organism to adapt to its environment. The same definition holds true for healthy businesses, organizations, and professions. Healthy versions of each are able – and willing – to adapt when necessary. They have what’s called “the adaptor factor.” Those who are unable – or unwilling – to adapt […]

As you progress through chiropractic college, you get ever closer to “being your own boss.” With that will come being the boss of others, too. Are you prepared for that? Ask yourself, “What if I were employed by me?” What impression would you have of yourself? What observations would you make if you could really […]

While the term “associate jail” seems a bit strong, it fairly describes that tough place in which many new DCs find themselves. Consider a description of the problem and decide for yourself if “associate jail” is a good label. In a nutshell, associate jail is a predicament many new DCs wind up in after graduation: […]

This month marks my 30th anniversary in the chiropractic profession. Yes, time does fly when you’re having fun! It seems like just yesterday I was walking to spinal anatomy class with my buddies, reciting the names of meninges, ganglions, and nerve plexuses. If you’re in chiropractic college now, you’ll be happy to know that the […]

All journeys start with a single step, and every practice begins with the first patient. Here are four ways to bring that all-important first client through your door. 1. Conduct community lectures. Right this minute, someone in charge of preparing next week’s or next month’s program at a local service club is pulling their hair […]