Student DC Archives - Page 24 of 28 - Chiropractic Economics

Marketing made simple: let the 4 P’s drive your program

Student DC March 19, 2019

Hollywood makes conducting business look easy. With the exception of a few renegade television shows (think The Office) and movies (likeÂ Glengarry Glen Ross), life as a business person is one long escapade interrupted by golf outings. Of these lucky stiffs, there’s none more fortunate than the marketing manager. All this gifted individual needs to do […]

Prepare a resume or CV with a cover letter

Student DC March 19, 2019

If you haven’t already put together a resume or a curriculum vitae (CV), there is no time like the present. You’ll find many uses for the resume as you go through chiropractic school: Applying for scholarships, Applying for special programs or positions, Talking with DC’s about employment or buying practices, and Applying for a business […]

Private practice vs. employment

Student DC March 19, 2019

The first issue most young DCs struggle with is whether to start their own practice, to purchase a practice, or to work for someone else. Let’s sort out the factors involved in this decision and compare the options against those factors. ATTRIBUTES FOR PRIVATE PRACTICE We’ll begin with the decision of whether to work for […]

Signing a non-compete agreement

Student DC March 19, 2019

A non-compete agreement is probably the most controversial part of any contract. It’s very difficult to set a general rule and courts won’t enforce the agreement unless it’s “reasonable.” Let’s first discuss the general terms of a non-compete agreement. This part of an employment contract is designed to protect the hiring doctor in case you […]

Becoming an independent contractor

Student DC March 19, 2019

Does this sound like you? You’re ready to graduate, and you have a good idea where you want to practice. You don’t want to work for someone else because you don’t want to spend your time gaining patients for that other doctor. You want to start your own practice but you have no money for […]

Finding an associate position

Student DC March 19, 2019

If you are not sure about starting your own practice when you graduate, you probably have considered the possibility of working for another chiropractor. This is an attractive option if: You have little to no startup capital; You have limited experience; You are in a specialization that requires more training; or You are just not […]

Considering a franchise

Student DC March 19, 2019

A few years ago, the thought of “franchising” a chiropractic practice was unheard of. If you had asked someone about the concept, they would have laughed at the idea. Today, there are several large chiropractic franchise companies operating in the United States. What do they have in common and how are they different? Most of […]

‘Old fashioned’ advertising for startups

Student DC March 19, 2019

Everyone wants a Web site these days. And that’s great. Many people search for healthcare providers on the Web, and you can use social media (Facebook, MySpace, etc.) to contact people. But don’t discount more traditional, “old fashioned” advertising techniques. Here are three such advertising techniques that still work well for chiropractors: • Billboards have […]

The second six months of chiropractic school

Student DC March 19, 2019

You have made it through your first couple of terms, with those pesky basic science classes, and you are itching to get to more “real chiropractic” and find out what the secret of adjusting is all about. Now it is time to begin working to gather information about chiropractic in general and specific chiropractic techniques […]

Insurance vs. cash-based practice: how to decide

Student DC March 19, 2019

One of your most difficult startup decisions is whether to begin as a “cash-based” practice, or to accept insurance payments. Do you try to get on insurance panels? How do you deal with co-pays? Do you have one type of payment or several? For purposes of this discussion, let’s define the term “cash-based practice” to […]

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