While the adjustment is still the profession’s bread and butter, there are now additional avenues to be explored that can not only help patients feel better faster, but also raise your bottom line and profits. It goes without saying that if the only tool you have is a hammer, every problem looks like a nail. Most practitioners want to expand on that toolbox.
Many chiropractic practices across the country are filled with patients seeking relief from pain. Of course, helping patients with pain relief is one way to serve those in need. Adding qEEG brain mapping and neurofeedback therapy allows the doctor to market to one or more niche areas that they are not currently addressing.
Everyone knows that chiropractors treat the health of the spine, and when it comes to treating both acute and chronic spine pain, chiropractors are in an excellent position to use a variety of tools to not just ease patients’ discomfort, but to fix the cause of the problem as well.
One of the areas where chiropractic has traditionally struggled is public perception. In the past, it’s not been uncommon to hear people say that this type of methodology and treatment is “quackery,” or that it’s just not as effective as it professes to be. However, there are many scientific studies which support the benefits patients can receive by engaging in this type of care.
Developed in 1931 by Dr. Thurman Fleet, the Zone Technique—which was originally called Zone Therapy—is based on the notion that there are six potential zones of the body that, when disturbed by emotional, physical, or chemical stressors, can lead to a variety of diseases and discomforts. In short, the Zone Technique operates on the belief that the body operates like an electrical device.