Video email marketing is the new frontier for health care practices
Engage your patients and build your brand with simple video email marketing to inspire confidence and familiarity…
How payroll fraud schemes work and what to look for
Understand how this type of theft typically occurs at practices is key in avoiding payroll fraud among employees…
Why the welcome message is so important in email marketing
Your welcome message when email marketing to new patients could be a make-or-break proposition to keep them interested in your content
Are you limiting your clinical care options and recommendations?
You didn’t sign up for clinical care options and recommendations limited by medical coverage or insurance whims…
How direct mail postcards and campaigns bring back patients
You can use direct mail postcards to entice former patients to return to your practice in a variety of ways
You did what? Health care coding horror stories
Horror stories of creative health care coding causing confusion, and the importance of documentation for reimbursement…
The 3 biggest mistakes injury docs make during patient consultation
A first patient consultation may be the only opportunity to convey the trust, care, and commitment needed to move the relationship forward
Strategic objectives: don’t be among the 50% of practices planning to fail
Roughly 50% of businesses ‘plan to fail’ with insufficient business plans and strategic objectives as they begin their operation
Chiropractic Economics Fees & Reimbursements Survey results (2020)
Holding steady: How does your practice compare to results from the 2020 chiropractic fees and reimbursements survey results? In 2018-19 we saw an overall leveling of chiropractic fees and reimbursements, and this trend has generally continued in 2020 among our survey participants. The biggest potential influence on this year’s Fees & Reimbursements Survey is undoubtedly […]
3 key digital marketing KPIs to track in your practice
Digital marketing KPIs provide a clear, objective answer to these questions on how your marketing efforts are really doing
