Time for a new brand build? The pandemic’s impact on chiropractic
More education may be required for patients to understand spinal manipulation, as well as a new brand build around wellness and telehealth
3 pro tips for using specialty services to double your practice
Wouldn’t it be nice to double your practice this year with additional specialty services? Think about what you could do with the income…
The advantage of chiropractic and integrated physical medicine
Personalization aids the chiropractor’s value when utilizing integrated physical medicine with a whole-person viewpoint…
DCs in the News: chiropractic solutions for community problems
Doctors of chiropractic across the country provide chiropractic solutions for local community members during the holidays…
4 practice-boosting benefits of chiropractic patient education
Your chiropractic patient education, via blogging, marketing or writing a book, separates you from the local competition
Not just issues in higher education a problem for chiropractic in the midst of COVID
The issues in higher education for chiropractic are a problem, and an opportunity, for the entire industry…
The 7 laws of building relationships with a marketing mindset
Whether it’s patients or other health care professionals, a marketing mindset should be top-of-mind for doctors of chiropractic…
The ultimate guide to opening a new chiropractic office
5 guideposts to prepare you before you settle on a location in opening a new chiropractic office in your…
Analyzing unsubscribes to supercharge email marketing
List segmenting, cadence, promotions and other strategies to give insight to your unsubscribes and make your email marketing more effective
Earned media value vs. paid and finding a balance for your practice
Take a look at your earned media value vs. paid media efforts to find out where you’re getting results and where you need to make adjustments
