DC to DC: Optimizing digital marketing channels when rolling out campaigns
Digital marketing channels require a consistent stream of content in order to work, and each channel has its own culture and audience
New coding and improved healthcare reimbursement methods
Significant changes occurred this year to DC E/M billing and coding that can improve your healthcare reimbursement methods and results…
Speak Up: How to include voice search marketing in your overall strategy
Make your digital marketing campaign more mobile-friendly and tailored toward voice search marketing which is taking a larger share of search traffic…
What does it take to start a mobile chiropractic clinic?
From legal to insurance, what is involved before you get the wheels rolling with a mobile chiropractic clinic…
Map your patient’s marketing journey from beginning to end
Take each touchpoint through the marketing journey to gain an idea of your strengths and all ways you can interact with potential patients
COVID-friendly text payment service, other health care tech gaining patient buy-in
Patients are increasingly swayed by high-tech convenience such as text payment service and telemedicine — and want to keep it
Patient email retargeting strategies ‘the most underused marketing tactic’
Use email retargeting strategies as a marketing method to reengage patients or convince prospective patients to make their first appointment
Filing for disability due to COVID has gotten messy
For chiropractors, filing for disability due to COVID now presents a number of hoops to jump through in regard to determining payment and…
DCs in the News: punk rock chiropractors and ‘space’ clinic space
Kyle Sprecher, DC, is ‘happy to be home’ and working to build his Space Center Chiropractic clinic space…
CBD business expert panel: 2021 industry outlook and beyond
‘Not all CBD is created equally, and since there are no regulations in place in the CBD business, there are unfortunately many who are looking to take advantage of this…’
