Principles of Google Ads: 5 ways to maximize with a minimal budget
Use of the the right keywords is one of the principles of Google Ads, critical to success and potentially cutting costs
Equity and debt taxation: maximizing gain while minimizing taxes
A look at equity and debt taxation and strategies to cut down on taxes, secure your nest egg and protect your wealth…
What performing DOT physical exams can do for your practice
Become certified yourself or hire an associate to perform both chiropractic and DOT physical exams in your office…
Advanced tax planning for doctors of chiropractic
How to make taxes less painful for your practice utilizing advanced tax planning for doctors of chiropractic…
Top 3 strategies for how to increase patient activation and bring them back in the office
When considering how to increase patient activation, consider that certain patients may have more questions than others based on health conditions, and attention to detail goes a long way
Chiropractic and the new digital-world importance of brand authenticity
In marketing terms, what exactly is the importance of brand authenticity to doctors of chiropractic and their practices? And how to support it?
Tech-savvy patients: marketing to younger boomers and seniors
Emphasizing your practice’s cutting edge technical capabilities is an excellent strategy in marketing to younger boomers and seniors…
Expanding your personal injury referrals segment
Personal injury referrals serves as the entry point for new patients for doctors of chiropractic looking to expand…
Good debt vs. bad debt: mortgages, student loans and banking
What we are taught is not true in terms of finances and savings, and good debt vs. bad debt is a topic that many…
The best practice evaluation markers for your chiropractic clinic
Clinic values have increased significantly over the past 24 months — why is this and what is the best practice evaluation?
