Chiropractic Business Tips

Is your chiropractic staff missing the mark with shopper calls?

Tina Beychok April 11, 2017

You or your front desk staff has probably dealt with these types of phone calls time and again. They are usually the ones from people who call to ask about the price for “just a back adjustment” or explain that they “only need one visit.” If you try to get more information, such as the nature of their injury, their type of insurance or if they have undergone chiropractic care previously, they will often mumble a quick excuse and hang up. With some understanding and some changes to your phone scripts, you may actually turn them into patients.

Privacy compliance is essential for your practice

Brandy Brimhall April 10, 2017

Legal Ease | Many practices understandably set the Health Insurance Portability and Accountability Act of 1996 (HIPAA) on the back burner or do their best to avoid the work of following it to the letter. But there are many reasons why HIPAA is actually beneficial to your practice. Ensuring that you are HIPAA compliant should be high on your list of priorities. By human nature, we naturally embrace those things from which we gain personal or professional benefit. And believe it or not, HIPAA can be one of them.

For DCs, equipment financing makes sense

Scott Stewart April 7, 2017

Money Management | To stay abreast of clinical and technological advances, chiropractors need to make periodic investments in their practices, and state-of-the-art equipment can enhance clinical effectiveness. But without the right tools, chiropractic patients may not be able to fully benefit from a robust treatment plan. For DCs who may not have the cash for an outright purchase to upgrade existing equipment or implement new technology and improve their practices’ performance in patient care, financing can be a viable solution.

Are you a diagnostician or a technician? Get your coding up-to-date

Ted A. Arkfeld April 6, 2017

Coding Keys | If this headline got your attention, it’s time to talk diagnosis coding. You frequently see articles titled something about how coding errors plague the profession, and if this one did you might have moved right along and missed the message. Paramount to this is what is heard over and over again from DCs: I want to make money and avoid an audit. But first, a question for you: Are you diagnosing the patient’s condition or just what you know their insurance will reimburse?

Are you clueless marketing to millennials?

Romina Ghassemi April 5, 2017

Marketing Matters | If you’ve been in practice since 1995 or earlier, that was before cellphones were invented, when CDs were banking lingo, Apple was a fruit, surfing was a sport, and a mouse was an animal. And during the past two decades, you’ve likely witnessed a shift from health complaints from lower back pain to neck and upper back pain. These ailments are also impacting the nation’s workforce. We are currently living in an era of change, at a speed that challenges adaptation. But this wave of technology has also brought some side effects that can have devastating effects on everyone.

How to survive an IRS audit

Mark E. Battersby March 30, 2017

Money Management | Of all the audits your practice can be subjected to a tax audit is the most fearsome—despite the fact that fewer than 5 percent of businesses, practices, or professionals are targeted each year. While it’s too early to predict what effect any tax legislation in 2017 will have on the tax picture of your practice—or its principals—one thing is certain: There is a greater likelihood that those already-filed tax returns will face more scrutiny. Fortunately, there is some maneuvering room that may help reduce the odds of your practice being targeted for an audit.

7 apps that can [instantly] boost a chiropractor’s productivity

Kaitlin Morrison March 30, 2017

Staying organized and productive can be tough, particularly for busy healthcare providers. Apps can help you keep track of information, create and store documents, stay on task, and accomplish more every day. Many of these apps can be used on Android and iOS devices and desktop computers and most are free to use or charge only modest fees to download or use online. While these programs should not be used to store patient data, you may find that there are plenty of other uses in your practice for these apps.

What you need to know about customer relationship management (CRM) systems

James Onken March 29, 2017

Marketing Matters | Retention, reactivation, referrals and revenue: What do these words mean to you? To many chiropractors, these are the building blocks and hallmarks of a successful practice. Though it is true that if you retain and reactivate patients—asking for referrals at every turn—you will see an increase in revenue, the path to achieving those goals is what has changed today. Before networking, hard work and your ability as a healer drove volume. While those are still important today, your success is now attached at the hip to technology.

5 local groups that DCs overlook for practice growth

Todd G. Singleton March 28, 2017

Marketing Matters | Years ago, when a chiropractor was first getting started, he or she would start by placing an ad in the Yellow Pages. Today, the Yellow Pages are mostly obsolete, and doctors are turning en masse to online sources of revenue. The Yellow Pages are out, and Facebook ads are in. But is this type of online advertising enough to bring in the traffic that your office needs? If you want to set yourself apart from the crowd, you need to go a step further—you need to get out there in your community and engage in on- the-ground marketing.

You can have an efficient paperless chiropractic office. Here’s how.

Mark Hollis March 22, 2017

Practice Central | Going paperless can eliminate cost and inconvenience associated with using, storing, and protecting paper in the office. In order to be more efficient, save money, and easily access all your records from outside your office, here are some considerations and suggestions on how to get started with a paperless practice. he right practice management (PM) and electronic health record (EHR) software can make going green easy. The wrong software can make your life difficult.

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