2019 Archives - Page 14 of 17 - Chiropractic Economics

3 ways to better use your advertising budget

Claudio Gormaz March 5, 2019

If you can’t easily explain why you do what you do, if you can’t express benefit and value in your services, and if you’re not engaging and interesting, you’re wasting your promotional money. There are several strategies you can implement today to increase your patient base: Focus first, create your story, and grow your endorsements.

Market smarter, not harder with data

Ray Foxworth, DC March 4, 2019

When it comes to marketing, your instincts might say it was a success, but do you have the data to back it up? It doesn’t take a large budget to market your practice successfully, but it does take time to gather the data, patience to watch it all come together, and a commitment to make it a priority all year long.

Clearing up confusion about hemp supplements

Holly Lucille March 1, 2019

Hemp phytocannabinoids have amazing potential. You can clear up your patients’ questions—and treat the physical and emotional aspects of pain—by recommending a hemp supplement with a full spectrum of cannabinoids, including CBD. It is a perfectly complementary approach that can safely, easily, and effectively fit into a treatment protocol.

The #1 mistake sports DCs make

Christina DeBusk February 28, 2019

The biggest mistake you can make is not charging athletes for your services. Learn how to set the correct rates for every level of athlete.

How treating inflammation can also help cognitive-related disease

Terry Lemerond February 27, 2019

Inflammation is a major cause of cognitive-related diseases. As a chiropractor, you are well-versed in how the role of inflammation affects physical health, and it is perfectly appropriate for you to discuss with patients how it can affect the mind as well.

Are you ignoring this part of your office?

Kelly Webb February 26, 2019

Chiropractic assistants are health care professionals—just like you. They need training, responsibility, and opportunities to grow. Accountability and oversight programs like the CCCA or the voluntary certifications some states offer are a good way to balance patient protection with reasonable regulation.

Are you afraid of an IRS audit?

Mark E. Battersby February 25, 2019

Every chiropractor should have a strategy for avoiding audits as well as for dealing with an IRS auditor. A fallback position if those strategies fail also should be in place. Setting these strategies should take away the fear of an IRS audit. Setting these strategies should take away the fear of an IRS audit.

Don’t let ransomware hold your practice hostage

Mark Sanna, DC February 22, 2019

Your practice is not just vulnerable to a ransomware attack — it is an active target. The personal information contained in your electronic records holds tremendous value on the black market. Educate your staff and prepare your digital defenses, otherwise an attack could see you reverting to paper, ink and telephones to coordinate care.

Treating peripheral neuropathy with chiropractic

Eric Kaplan February 22, 2019

You can be a game changer with patients suffering from peripheral neuropathy. There are many natural options chiropractors can offer to help provide relief, such as adjustments, laser therapy, and supplements. There is an opportunity to become a leader in offering patients a long-term solution to neuropathy.

Learning The Feldenkrais Method and what it brings to your practice

Lavinia Plonka and Nancy Haller February 22, 2019

Feldenkrais lessons before an adjustment can assist by helping a patient relax and let go of holdings that make adjustments difficult. After a chiropractic adjustment, Feldenkrais lessons provide support and education that can help patients’ adjustments stick. It can become a symbiotic process that blends neurological, spinal, and kinesthetic experience to everyone’s advantage.

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2019

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