2018 Archives - Page 11 of 16 - Chiropractic Economics

Sell the why, not the what for chiropractic retail

Joe Freeman May 31, 2018

Marketing Matters It’s a wonderful thing having a clinic at your disposal. You have access to a number of tools to help effectively treat your patients. However, how do those patients find relief when they are not at your clinic? Do you have protocols in place to serve your patients when they are not in front of you? If not, you should. As a doctor, it’s your obligation to make sure your patients not only have effective treatment options available to them at your clinic but also products that can be employed outside the clinic as well.

Chiropractic and lifestyle medicine are an effective strategy for co-treatment of coronary heart disease

Louis Miller May 31, 2018

Research Results You have seen firsthand the impact cardiovascular disease has on your patients’ health. When treating a patient with cardiovascular disease, such comorbid conditions as obesity, non-alcoholic fatty liver disease (NAFLD), cancer, type 2 diabetes, metabolic disease, respiratory disorders, and dyslipidemias are commonplace. Such increases in morbidity come via risk factors such as increased fasting plasma triglycerides, high low-density lipoprotein (LDL) cholesterol, low high-density lipoprotein (HDL) cholesterol, elevated blood glucose and insulin levels, and high blood pressure.

Cold laser therapy with a pending spondylolisthesis

Tim Maggs May 30, 2018

In September, 2017, after serving for four years as the director of sports injuries and sports biomechanics at Christian Brothers Academy in Albany, New York, I received approval that would allow me to treat students in the school during the school day once a week. Before treatment each student had to first go through a complete biomechanical exam in my office, then go through a report of findings with their parents to decide if they wanted to go through weekly treatments at the school. To date, we have over 45 students getting treated weekly.

2018 Chiropractic Economics Salary and Expense Survey

Hannah Fell May 25, 2018

Improvement in incomes and an increasingly favorable environment suggest there are grounds to be optimistic about the future. The results of this year’s survey were consistent with several trends that have held true for the past few years. Multidisciplinary and integrated practices are achieving new levels of success, and increased salaries and reimbursement rates have followed. Chiropractors who have been in the industry longer are earning the larger paychecks that come with more experience, showing that hard work and dedication do pay off.

Knowing the good and bad sides of debt can help you manage it better

Todd Calamita May 22, 2018

Money Management There’s a funny thing about debt: You would think the definition is black and white, but the truth is that everyone draws the line in a different place.So defining debt is the first step toward understanding it. Debt is money that you owe to someone else. Furthermore, if you don’t pay toward that debt, you may lose the material item it represents or receive an ugly jolt to your credit rating. A car payment is definitely debt. Money you borrowed for that high-end chiropractic table is a debt.

Why you need social media marketing for your practice

Jennifer Jamack May 21, 2018

Tech Talk Chiropractors who use social media can gain new patients more easily than those who only use traditional advertising. With social media, you can research the type of audience you are trying to reach by creating targeted ads that direct a specific audience to your website. Keep in mind that this type of campaign, called “organic reach,” usually speaks to those who have expressed interest in your content—chiropractic care—at some point.

Building your practice brand doesn’t have to be difficult

Ray Foxworth, DC May 18, 2018

Marketing Matters Marketing your practice today is different than it was in the “Mercedes ’80s” when I started my own practice. Today, many providers feel their hands are tied when trying to market their services while adhering to stricter health care regulations. When you consider the changes in the health care profession within the past decade, from regulatory and compliance crackdowns to health care reform, it makes you wonder if marketing your practice is worth the risk.

Find your chiropractic college

Chiropractic Economics Staff May 17, 2018

The following overview of the major chiropractic schools is intended to assist prospective students in selecting a program that meets their needs and health care philosophy. Most schools listed offer various degrees and certification programs in addition to a doctorate in chiropractic. Requirements and prerequisites vary. Tuition costs are presented for general comparison and do not include fees, boarding or materials, and are reflective of in-state charges. Most schools offer various types of financial aid and scholarships.

3 easy strategies for marketing with a limited budget

Paul S. Inselman, DC May 16, 2018

Marketing is more than selling; it’s also the process of teaching consumers why they should choose your product or service over your competitors. Think of it as doing things to get your phone to ring. For instance, imagine being a politician. How does a politician get elected? They tell more people about who they are, what they stand for, and how they are going to help the voter. The person who gets their message out to the most people wins the election. That is marketing in action.

The choice to go solo or partner with an established DC isn’t easy

Mark Sanna, DC May 15, 2018

Practice Central After completing their studies at chiropractic college, most students dream of owning a practice. They yearn for a place where they can make their mark and practice the skills they learned during their years in school. Some chiropractic colleges help prepare their students with classes on the business side of practice prior to graduation. However, it’s not until you experience the reality of being out on your own in the world of chiropractic entrepreneurship that what you might not have learned in school becomes apparent.

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2018

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