All chiropractors have a choice as they emerge from college and launch into their first days in practice. Will they be pain-and-symptom based or vitalistic? If you choose pain and symptoms, then the road forward is clear: Use the orthopedic tests you learned in school. When the test is positive, there is pain, and when it’s negative, there’s not. In this model, your patients stop care once their pain resolves.
Tech Talk You own a small chiropractic practice. You’re confident that you provide exceptional chiropractic care once your patients are in the door, but what about when they’re outside of the building? When someone calls your practice, what type of experience do they have? Research shows that people prefer to speak with a live human when they’re considering a business and also when they have questions or issues.
Marketing Matters You often hear chiropractors say they dislike marketing their practice, or they can’t stand going to networking events. Many times, chiropractors would rather stop doing what possibly got them busy in the first place and rely on their reputation to do the rest. Although some may still find success with that method, these days most will not succeed and will likely fail.
Wellness Approach It’s like James and the Giant (Organic) Peach: Just when it seems that the burgeoning market for organic products can’t grow any bigger, it does. Consumers in the U.S. are getting increasingly savvy, not only about the food they eat but about the products on their bathroom shelves, what they apply to their bodies and what textiles they wear as clothing—and they want organic.
Practice Central Some of the most heartbreaking cases I’ve handled over the years have been in the medical field. There’s something inherently tragic about a doctor who opens his or her practice with the intention of helping people heal, recover and feel better, only to realize that despite their altruistic efforts and Hippocratic Oath, they were victims of fraud. For many practitioners, it’s the last thing they ever expected to happen to them.