Money Management There’s a funny thing about debt: You would think the definition is black and white, but the truth is that everyone draws the line in a different place.So defining debt is the first step toward understanding it. Debt is money that you owe to someone else. Furthermore, if you don’t pay toward that debt, you may lose the material item it represents or receive an ugly jolt to your credit rating. A car payment is definitely debt. Money you borrowed for that high-end chiropractic table is a debt.
Tech Talk Chiropractors who use social media can gain new patients more easily than those who only use traditional advertising. With social media, you can research the type of audience you are trying to reach by creating targeted ads that direct a specific audience to your website. Keep in mind that this type of campaign, called “organic reach,” usually speaks to those who have expressed interest in your content—chiropractic care—at some point.
Marketing Matters Marketing your practice today is different than it was in the “Mercedes ’80s” when I started my own practice. Today, many providers feel their hands are tied when trying to market their services while adhering to stricter health care regulations. When you consider the changes in the health care profession within the past decade, from regulatory and compliance crackdowns to health care reform, it makes you wonder if marketing your practice is worth the risk.
The following overview of the major chiropractic schools is intended to assist prospective students in selecting a program that meets their needs and health care philosophy. Most schools listed offer various degrees and certification programs in addition to a doctorate in chiropractic. Requirements and prerequisites vary. Tuition costs are presented for general comparison and do not include fees, boarding or materials, and are reflective of in-state charges. Most schools offer various types of financial aid and scholarships.
Marketing is more than selling; it’s also the process of teaching consumers why they should choose your product or service over your competitors. Think of it as doing things to get your phone to ring. For instance, imagine being a politician. How does a politician get elected? They tell more people about who they are, what they stand for, and how they are going to help the voter. The person who gets their message out to the most people wins the election. That is marketing in action.