Clinical Concerns DCs have long focused their attention on the mechanical effects of treating soft tissue (skin, fascia, muscles, tendons and ligaments). And now more emphasis is being given to the nervous system and its ability to normalize tissues, mitigate pain and improve motor control. This is changing the way many approach manual therapy.
Feature As more practices adopt the multidisciplinary model, the inquisitive doctor of chiropractic will want to learn more about alternative therapies. While some chiropractic practices have expanded to offer multidisciplinary services so that patients can get the care they need at a one-stop shop, others have begun teaming up with alternative therapy (AT) practitioners, but keeping their own independent business.
All chiropractors have a choice as they emerge from college and launch into their first days in practice. Will they be pain-and-symptom based or vitalistic? If you choose pain and symptoms, then the road forward is clear: Use the orthopedic tests you learned in school. When the test is positive, there is pain, and when it’s negative, there’s not. In this model, your patients stop care once their pain resolves.
Tech Talk You own a small chiropractic practice. You’re confident that you provide exceptional chiropractic care once your patients are in the door, but what about when they’re outside of the building? When someone calls your practice, what type of experience do they have? Research shows that people prefer to speak with a live human when they’re considering a business and also when they have questions or issues.
Marketing Matters You often hear chiropractors say they dislike marketing their practice, or they can’t stand going to networking events. Many times, chiropractors would rather stop doing what possibly got them busy in the first place and rely on their reputation to do the rest. Although some may still find success with that method, these days most will not succeed and will likely fail.