issue-05-2017

Legal Ease | Many practices understandably set the Health Insurance Portability and Accountability Act of 1996 (HIPAA) on the back burner or do their best to avoid the work of following it to the letter. But there are many reasons why HIPAA is actually beneficial to your practice. Ensuring that you are HIPAA compliant should be high on your list of priorities. By human nature, we naturally embrace those things from which we gain personal or professional benefit. And believe it or not, HIPAA can be one of them.

Marketing Matters | If you’ve been in practice since 1995 or earlier, that was before cellphones were invented, when CDs were banking lingo, Apple was a fruit, surfing was a sport, and a mouse was an animal. And during the past two decades, you’ve likely witnessed a shift from health complaints from lower back pain to neck and upper back pain. These ailments are also impacting the nation’s workforce. We are currently living in an era of change, at a speed that challenges adaptation. But this wave of technology has also brought some side effects that can have devastating effects on everyone.