issue-04-2017

Money Management | Of all the audits your practice can be subjected to a tax audit is the most fearsome—despite the fact that fewer than 5 percent of businesses, practices, or professionals are targeted each year. While it’s too early to predict what effect any tax legislation in 2017 will have on the tax picture of your practice—or its principals—one thing is certain: There is a greater likelihood that those already-filed tax returns will face more scrutiny. Fortunately, there is some maneuvering room that may help reduce the odds of your practice being targeted for an audit.

Marketing Matters | Retention, reactivation, referrals and revenue: What do these words mean to you? To many chiropractors, these are the building blocks and hallmarks of a successful practice. Though it is true that if you retain and reactivate patients—asking for referrals at every turn—you will see an increase in revenue, the path to achieving those goals is what has changed today. Before networking, hard work and your ability as a healer drove volume. While those are still important today, your success is now attached at the hip to technology.