Money Management | Of all the audits your practice can be subjected to a tax audit is the most fearsome—despite the fact that fewer than 5 percent of businesses, practices, or professionals are targeted each year. While it’s too early to predict what effect any tax legislation in 2017 will have on the tax picture of your practice—or its principals—one thing is certain: There is a greater likelihood that those already-filed tax returns will face more scrutiny. Fortunately, there is some maneuvering room that may help reduce the odds of your practice being targeted for an audit.
Tech Talk | Lasers are regularly discussed in chiropractic trade publications, newsletters, conferences, and other places. And there are many types of lasers that various medical specialties use. Lasers such as Excimer, Nd:YAG, and CO2 are not appropriate for therapy applications. Meanwhile, superpulsed, continuous wave (CW) pulsed, and combination superpulsed and CW lasers are regularly used in chiropractic offices for their therapeutic benefits. Laser emission is either “on” or “off.” If the laser is constantly on and emitting light, then it is in continuous mode.
Marketing Matters | Retention, reactivation, referrals and revenue: What do these words mean to you? To many chiropractors, these are the building blocks and hallmarks of a successful practice. Though it is true that if you retain and reactivate patients—asking for referrals at every turn—you will see an increase in revenue, the path to achieving those goals is what has changed today. Before networking, hard work and your ability as a healer drove volume. While those are still important today, your success is now attached at the hip to technology.
Marketing Matters | Years ago, when a chiropractor was first getting started, he or she would start by placing an ad in the Yellow Pages. Today, the Yellow Pages are mostly obsolete, and doctors are turning en masse to online sources of revenue. The Yellow Pages are out, and Facebook ads are in. But is this type of online advertising enough to bring in the traffic that your office needs? If you want to set yourself apart from the crowd, you need to go a step further—you need to get out there in your community and engage in on- the-ground marketing.
Wellness Approach | While many of your patients come to you for reasons related directly to physical health conditions—pulled muscles, slipped disks, hips out of alignment—if any of them have high blood sugar or diabetes, it shouldn’t be surprising. The Centers for Disease Control and Prevention (CDC) reports that about 86 million Americans have pre-diabetes (high blood sugar but not quite full-blown diabetes) and 90 percent of them don’t even realize it. That’s in addition to the almost 30 million Americans who have diabetes, 25 percent of whom don’t know it yet.