Marketing Matters | Before you can share in the glitz and glamour that a tenured, well-established speaker commands, you have to start by working in the trenches. One of the best ways to do this and amplify your game is to become proficient at telling your story.
Tech Talk | Technology gets better and better, and accordingly research continues to evolve. There was recently an article published in which a scientist stated that 50 years ago, there were 100 scientific truths that were set in stone. Since then, all 100 of them have been disproven.
Marketing Matters | It can be challenging to find the time to juggle marketing while you’re operating a practice full-time. The time-consuming duties of running an office, managing staff, and treating patients can make it difficult to put together a plan of attack to blanket your community with information about your services. That’s why finding ways to insert self-promotion into your everyday conversations is such an important skill to master.
Wellness Approach | Sleep apnea is one of the most common sleep disturbance problems in America. It ruins the sleep of 25 million Americans, with likely millions more who are undiagnosed sufferers. The condition prevents the sleeper from entering REM and delta sleep, causing them to become anxious, irritable, and tired during the day.
Editorial Series | You may think that data and analytics are not things that chiropractors need to pay attention to. Perhaps you believe that data should only be analyzed by bigger companies or those with more time or know-how. But data can be critically useful to you and your practice.