Cellular service
Research Results | Take a new look at fish oils. When most people think about fish oils or omega-3 fatty acids, the conversation generally centers on the impact they have in regard to cardiovascular health
Tailored for teaching—Life West revamps delivery of care
In Focus | Life Chiropractic College West has undertaken a major project to re-envision and renovate its Life West Monte H. Greenawalt Health Center. This project is the brainchild of president Brian Kelly, DC, and the executive vice president of the health center, Timothy Gay, DC. The two worked closely with Glen David, CEO of Davlen Design, to create this extraordinary new facility.
From square one
Practice Central | Gain traction from preparing a world-class report of findings. In school you learn that a report of findings (ROF) should answer such questions as “what’s wrong,” “can you help,” “how much will it cost,” and “how long will it take.” But that model was taught to you because it’s fast and easy to teach, not because it’s the most effective or efficient.
Automatic advantages
Money Management | Roboadvisors promise much, but you should know their limitations. With robots doing everything from stocking warehouse shelves to helping surgeons perform precision surgery, it’s no surprise that something called a “roboadvisor” has entered the arena of managing personal finances.
Short Takes
Clinical Concerns |Evaluation of functional leg-length discrepancy. Leg-length discrepancy (LLD) may affect as much as 60 to 90 percent of the population, which should be of great concern to chiropractors.
The sharing economy
Marketing Matters |Learn the No. 1 reason chiropractic patients refer. Early in my practice I didn’t get referrals. Soon, it became clear the patients weren’t the reason referrals weren’t coming in but that I was the cause—and it was I who needed to change.
Finding your niche
Feature |Additional education is a direct route to practice specialization. You can do a number of things to increase your competitiveness in a crowded market. Adding new equipment, profit centers, and additional modalities are common strategies many find effective.
