issue-02-2016 Archives - Chiropractic Economics

Total recall

Caroline Feeney February 12, 2016

Edit Series | Healthcare marketing strategies to attract your ideal patients. You want your community to remember the name of your practice when a problem that you can solve arises. People have to understand what you do and associate your practice with a positive experience, starting with their first call to your office.

The silent killer

Jonny Bowden February 5, 2016

Clinical Concerns | You can do a lot to fight inflammation. Your patients may not pay much attention to inflammation, but you should. It’s linked to chronic conditions as diverse as cancer, Alzheimer’s, obesity, congestive heart failure, and diabetes.

The future is looking down

Anthony J. Lombardi, DC February 5, 2016

Practice Central | According to a Tecmark study, the average person looks at a smartphone 221 times a day for a total of about three hours and 15 minutes—about once every four minutes for 16 hours straight. A chiropractor should find this to be worrying because in one year the average person will spend almost 1,200 hours—50 days—staring down at a screen.

Billing and coding for wellness care

Marty Kotlar, DC February 4, 2016

CodingQandA | Q: Do insurance companies pay for wellness care? A: Yes, some carriers pay for wellness exams and preventive medicine services. Here are the codes and descriptions:

Cover your bases

Denise Hockman February 4, 2016

Money Managmentl | Chiropractors are known for their passion and education to the human body and for providing holistic, natural treatment solutions to complex patient problems. Most chiropractors are also business owners who face unique challenges in running a practice. Successfully balancing your duties as a healthcare provider with your responsibilities as a business owner can be daunting at times. The right insurance strategies can go a long way toward helping address both personal and business risks.

Make it work

Jeffery Bentz February 4, 2016

Research Results | How to provide optimal care for frozen-shoulder patients. This article describes the causes and treatment of frozen-shoulder syndrome, with a look at reimbursement considerations. The implications of multilayered, multimodal treatments are of interest to doctors of chiropractic.

The big picture

Marc H. Sencer, MD February 3, 2016

ChiroBizQuiz | Strategies for adding Functional Medicine to your practice. Imagine a practice where there is no insurance to deal with because your patients pay cash at the time of service. It’s a practice where you can use all your skill and knowledge to solve difficult clinical problems that other doctors have failed to correct. And one where your patients are truly grateful for the efforts you make on their behalf. Interested?

Team effort

Karen Appold February 3, 2016

Feature | Most chiropractors don’t want to spend much time marketing their practices. Instead, they’d prefer to focus on healing patients. But the fact is that most chiropractic practices need to be promoted to be viable businesses. Turning your staff into a team of marketing champions (or hiring someone to do this task) is the best way to market your practice while minimizing your involvement.