Standing out: 10 ways to differentiate your practice
Marketing Matters | Chiropractic has expanded beyond offering only manual adjustments. Differentiating your practice is another way to to set your practice apart.
The next chapter: how to write your book
Marketing Matters | With the popularity of e-books and print-on-demand publishing, books are now easy to self-publish. Write your book to create an evergreen marketing tool.
Buy the numbers: the case for commercial property ownership.
Money Management | Next time you drive down the street and see a vacant building, look closely. Instead of an old building, you may just be looking at a million-dollar life-changing opportunity in disguise.
The lease you can do: the case to lease commercial space
Money Management | While purchasing commercial property is one option for your practice, who can afford it? The better option may be to lease commercial space instead.
Adding it up
Editor’s Note | Better data means better decisions. Doctors love data. It’s hard to have too much of it. Of course that means information about your patients. Their vital signs and X-rays give you a basis on which to form clinical judgments.
From the ground up
Clinical Concerns | Understanding when your patients need biomechanical support during the gait cycle. Problems with walking can be caused by a number of neuromuscular conditions and biomechanical abnormalities.
Calculated decision: optimal vitamin D dosing
Research Results | How did The Institute of Medicine (IOM), part of the National Academies of Sciences, Engineering, and Medicine, get vitamin D dosing so wrong and how does the clinician make a more appropriate suggestion?
There’s got to be a morning after—doesn’t there?
Practice Central | Doctors who’ve put their nose to the grindstone, located their coding errors, and made a true effort to fix them have seen great turnarounds.
Making the first move: how to encourage physician referrals
Practice Central | To encourage primary-care physician referrals, start by extending a professional invitation. Physician-referred patients are a source of pride for the fortunate practices that receive them.
18th Annual Fees and Reimbursements Survey
Feature | As the data show signs of modest financial growth in the chiropractic industry, multiple waves of change stand to impact future reimbursements. But healthcare reform that increasingly favors low-cost effective care plays right into the profession’s innate strengths.
