Editor’s Note | Researchers reported that of 6,068 chronic pain patients surveyed, an astonishing 47 percent reported using chiropractic care. In an era of dizzyingly high healthcare costs, it’s easy to see why patients grappling with chronic pain gravitate toward less-expensive and more conservative care first. If you have marketing savvy, you should clearly see the opportunity this presents.
Feature | Chiropractic care focuses on natural healing. Prescribing “medication” isn’t any different. Patients look to you to recommend the best products and formulations for their health—so stay up-to-date with current research on supplements.
Clinical Concerns | Laser therapy is a wonderful tool for people seeing a drug-free, noninvasive treatment option for musculoskeletal pain. But it is only as effective as the clinician using it. Pointing it at the wrong spot won’t get you far and having the correct diagnosis is crucial.
Research Results | When a patient presents with a soft tissue-injury, you have several commonly used courses of action, namely, rest, ice, compression, elevation (RICE) and electrodermal therapy. But too often, suffering patients are tempted to resort to conventional pain medications, which carry significant risks of side effects such as organ damage and addiction.
Practice Central | While bringing on an additional medical doctor or expanding current physician practice hours may seem like the logical choice, nonphysician practitioners, also called physician extenders (PEs), can provide a sound alternative.