New beginnings
Editor’s Note | In this issue we’ll show you how to put your best foot forward with a new startup, the finances of launching a satellite practice, and what goes into purchasing a franchise.
Countdown to takeoff
Feature | The biggest decision you make as a chiropractor is also one of the first you confront after graduation and licensure: Become an associate DC or strike off on your own? For some, this is a question of safety versus risk, and making the wrong choice can have severe repercussions.
Shining examples
Case By Case | Providing lasting pain relief requires more than popping a pill. Creating a fundamental change on a cellular level is essential to making a prolonged impact on a patient’s recovery. This long-term relief is why laser therapy is a modality worth considering.
A model for growth
In Focus | The franchise mode of chiropractic delivery isn’t for everyone or every market. Yet, in the right circumstances, it can be a recipe for diversification, expansion, and reliable profits.
Test gently
Clinical Concerns | Key reasons for performing saliva testing are that it is noninvasive, inexpensive, painless, and convenient (for you and the patient). It offers accuracy by directly measuring biologically active or free hormones.
Internal medicine
Practice Central | You are often so concerned with addressing the well-being of your patients that you may overlook the safety and wellness of yourself and your staff. Employees are critical to the success of any business. Therefore, employee health should be an integral part of your office’s business strategy.
Best advised
Practice Central | Chances are you’ve learned a few lessons the hard way in your chiropractic career. One you deserve to skip is the price of hiring the wrong consultant.
The Relationship Business
Marketing Matters | Building a business is not about sales, marketing, social media, or other tactical considerations, rather it’s about relationships. People (your patients) want to do business with those they want to build a relationship with.
Practice expansion pack
Money Management | It’s not unusual for an established chiropractor to branch out and start a new operation in the same or a related field. Few chiropractors realize, however, that Uncle Sam stands ready to become a partner—though not always an advantageous one.
