issue-03-2001

Have you ever been too close to something to see it? Every Wednesday, four chiropractors who had opened their practices within months of each other met to compare notes, share successes and overcome failures. I was one of them. During one of these “support and learn” sessions, I noticed that the other doctors’ profit and […]

Have you considered using a media release to promote your practice? Now may be the time to start. A well-written, informative media release can be an easy and inexpensive way to build your practice and convey news about the chiropractic profession. A media release, or news release as it’s also called, is the most widely […]

How would you like to have a people-sized “butterfly net” to catch endless new patients for your practice? Once you understand consumers’ nutritional needs, you will be able to put a system in place that will answer those needs. It is possible to set up a “machine” that will attract hundreds of new patients who […]

Often overlooked in patients’ nutritional regimen are the medications they take. Over $400 billion a year is spent on pharmaceuticals and over-the-counter preparations, with 85% of the population taking more than half a million drugs and prescriptions. U.S. sales rank highest in the world, with musculoskeletal and cardiovascular the fastest growing and highest volume. Enter […]

Many chiropractors recommend nutritional products to their patients to help them stay healthy and sustain the energy level necessary for today’s fast-paced lifestyles. Do you ever wonder if there’s a “tonic” to keep your practice energized? When you recommend a nutritional supplement to a patient, it’s likely that you tell the patient to take the […]

Q Recently a durable medical equipment company that I frequently use approached me with the following idea. In exchange for a list of my patients, they would create and host a website for me that would give me greater exposure to the type of patients I am trying to attract. Do you see any problem? […]

Q I was recently approached by a life insurance agent who recommended that I purchase a whole life insurance policy through my professional corporation and have the corporation borrow a substantial amount of money to fund the initial premium payment. The insurance agent claimed that the interest on the funds borrowed would be tax-deductible, while […]

How satisfying is your practice? Does it often stress you out? Frustrate your ambitions? Compromise your ideals? Give you the “blahs”? I’ve met a surprising number of chiropractors who, as the phrase goes, are “looking good — but feeling bad.” Something’s missing. Their practices are not as rewarding as they once were, or not as […]

As is true with many doctors, Dr. Jeffrey Smith didn¹t give nutrition much thought when he first began providing chiropractic care. Not long after Smith found out what an important role nutrition can play, his patients started learning as well. Smith opened his practice, Smith Family Chiropractic & Acupuncture in Bentonville, Ark., in 1998 after […]