issue-01-1999

Each year the average professional practice misses several opportunities for obtaining free advertising. How? By not taking advantage of press releases. A well-written and well-timed press release can be a tremendous marketing tool. They require minimal investment of time and are absolutely free. How can your practice benefit from press releases? Follow these simple suggestions. […]

With the dawning of the new year, now is the time to take “stock” of your investment portfolio and determine if it is appropriately designed to fit your goals and risk tolerance. History has shown that the asset allocation decisions you make today will be the single greatest determinant for investment success, accounting for an […]

How did your cash practice evolve? In 1988 I was involved in one of the first HMOs in the State of Illinois. I felt it restricted my ability to treat my patients in the best way and discussed with my staff that we were losing our commitment to patients and restoring our commitment to the […]

You’ve probably seen the poster of the shiny red apple amongst all the green ones. Well, I’ve always taken pride in being the red apple. My experience has been that “thinking-like-group” rarely leads to new or innovative solutions. Here’s an example of what I believe is chiropractic “group thinking” (the green apples). Most practice management […]

Whether your practice is large or small, you probably don’t have a huge advertising budget. However, in most cases you have to advertise in order to succeed and grow, you probably rely heavily on two old stand-bys: word-of-mouth and Yellow Pages advertising. While you can certainly encourage your patients to pass along a good word […]

There is a mistaken impression that a holistically, medically integrated practice requires a large staff and high salaries. Such is not the case. Like any practice, the larger the patient base, the larger the personnel requirement to manage the services delivered. Staff requirements are contingent upon two factors: The variety and quantity of services offered. […]

Most doctors will face new payroll tax deposit penalties in 1999 warns tax attorney and CPA John K. McGill. Doctors who withheld more than $50,000 in employment taxes (ie, Social Security, Medicare, federal unemployment and federal income tax withholdings) during calendar year 1998 will be required to begin making these tax deposits electronically beginning on […]