1996

What is the number one method medical/dental professionals use to build their practices? Referral cards. What is the number two way? Employee referrals. John Gay explains why they work. You may ask this noted consultant, Dr. John Gay– “How can I increase my referrals?” The best established strategy is to put existing patients and staff […]

Small town or suburban? Center of the city or one horse town? What is the ideal practice profile? Use demographics to find your optimum site.” “Today is the “best of times” for chiropractors. People all over the country are embracing all forms of “alternative” health practices. Numerous scientific studies over the last ten years validate […]

Chiropractic can improve a company’s bottom line, yet many corporate decision-makers are unaware of chiropractic’s ability to save them thousands in lost labor. With so much to gain and so little to lose, why aren’t more doctors working with industry? It is true, some doctors who have implemented my marketing program with business and industry […]

Losing key employees can be costly to your practice. Here’s how to recognize if an employee is contemplating leaving and what, if anything, you can do. The management of any organization is an extremely complex and difficult task, primarily due to the dramatic changes that are occurring in every industry and the dynamics of the […]

Many chiropractors have four or five computers in their clinic – leading them to think they are on the “”cutting edge”” of technology. But do you really know if they are improving efficiency and saving you money? Technology impacts all aspects of modern society, and subsequent enhancements to existing technologies have an effect on the […]

To become a computer technician, you don’t need specialized training or degrees — so how do you know if the people you are dealing with really know what they’re doing? Is it a hardware problem? Or is it really a software glitch? Here’s what to look for… One of the most confusing issues that any […]

A new data acquisition system developed primarily for chiropractors allows the individual physician to compare and assess his treatment within a dynamic outcome assessment database based on return to function, patient satisfaction and cost containment. The practice of chiropractic, already faced with reimbursement challenges, is increasingly pressured to provide justification of therapy to payors. Irrespective […]

Conscious marketing is deliberately and continuously promoting yourself and your staff and services to current and potential patients. A key step is evaluating and promoting the strengths of your practice. John Gay shows where to begin.” “Marketplace, there is no need for you to be hesitant or apologetic about marketing your chiropractic practice. In fact, […]

What is EDI? The change of routine business transactions via computer. Why do you need it? To reduce the cost of paperwork, save time, and increase efficiency of claims sent to insurance carriers. When it comes to Electronic Data Interchange (EDI), I have noticed that many chiropractors perceive themselves acting like special agent Ethan Hunt […]

Do you know if a “special price” is really a bargain? Do you know from whom you purchased last time? At what price? At what quantity? When to reorder? The ideal order and inventory program can do this for you… Inventory control sounds like one of those dry subjects you might study in business school. […]