As a business owner, it is entirely up to you how you want to set up your chiropractic practice. Want a huge waiting area with a small table set for children to sit and play and a TV in the corner? Great. Or maybe you’d prefer a smaller, quieter sitting room with just a few chairs and a table with magazines. No problem. You can do whichever you wish because it is your business. While this is great in that it allows you to customize your office to your liking, it can also create a bit of stress as you try to make day-to-day decisions about which options are best.
There’s no question that Baby Boomers (those born between 1946 and 1964) have defined the culture of the United States in everything from fashion, to music, to education. Even now, Baby Boomers have left their unique mark on the state of health care in America, based on their sheer numbers. According to the Pew Research Center, there were slightly more than 74 million Baby Boomers in the United States last year, accounting for almost 23 percent of the population.
The New York Times reports that three out of every four people in the United States can expect to experience some level of foot pain at least once, if not more. The College of Podiatry further shares that some of the most common foot problems experienced by individuals nationwide. Not only can chiropractic help with these types of painful lower limb conditions, but many DCs indicate that using instruments during their patient’s treatment sessions can oftentimes make them more effective.
French writer Milan Kundera once said, “Business has only two functions: marketing and innovation.” In other words, if you’re not in the process of creating a new product, technique, or service that could potentially revolutionize the chiropractic world, then you probably want to be actively selling the goods and services you do currently offer. In the chiropractic world, one of these is instrument adjusting services. As a DC, you already know the value that instruments stand to offer your patients.
If you stop and think about it, rapid changes in computer and telecommunications technology have revolutionized how we work and connect with each other. Not only can we now quickly and easily manipulate complex data that would have previously taken days to accomplish, we can also now instantly share it with millions of people all around the world. In fact, more than 4 billion people around the world will send almost 19 billion text messages in just one day. Furthermore, almost 4 billion people will send out 269 billion emails every single day.