What is your practice’s branding ‘logline’?
A brand is not just a catchy practice name and a pretty logo. Let’s jump to the one powerful element all branding revolves around. It’s called the logline.
Can your chiropractic clinic run itself?
Here are strategies that will help you set up your clinic to run without you, walking you through exactly what that means, why it’s important and how you can get there.
A virtual chiropractic assistant could be your key to practice success
Delegation can serve as a tool for empowering leadership, and chiropractic virtual assistants (CVAs) can play an important role in providing clinical and administrative support so you can focus on your patients and have the freedom of additional time we all desire.
How to compete in the personal injury market
Hold your own in the personal injury market by creating relationships with complementary providers such as pain specialists, orthopedists and neurologists.
A complete oil strategy for getting your omega-3s and more
Americans consume far more omega-6 fatty acids than omega-3s, with the ratio being in excess of 16:1. Both types have their place.
Children and the kinetic chain
The kinetic chain consists of interrelated groups of body segments, connecting joints, and muscles working together to help facilitate healthy movement and weight-bearing.
The ‘vital’ wellness check: good for your patients and your practice
A well-check or wellness check, a physical exam for evaluation of overall health, puts an overall focus on preventative care in order to maintain good health or to review or evaluate a previously identified health concern.
Use the power of generational marketing to promote your practice
Generational marketing is the practice of tailoring marketing efforts to different age groups based on their shared experiences and characteristics. By understanding the values and priorities of each generation, you can better connect with your patients and provide them with the care they need. Let’s take a closer look at the four main generational groups you may encounter in your chiropractic practice and how you can adapt your marketing efforts to appeal to their needs:
Decompression gets hip: It isn’t just for spines
Most people think of chiropractors as “back doctors,” but if you have a decompression table that allows for the setup and treatment of extremities, you can offer relief for those with hip pain by decompressing or “tractioning” their hips.
The 911 dispatcher: Why vitamin D is critical to your immune response
Vitamin D is essential to a proper immune response; a deficiency can have effects on a number of systems and organs.
