August 14, 2012 — Organizers of the Blue Ridge Marathon, America’s Toughest Road Marathon, announced that Roanoke, Va., based Foot Levelers — a strong supporter of chiropractic — has signed on as the new title sponsor for the event.
The run, which offers more elevation change than any other on-road marathon in the U.S., will be known as the Foot Levelers Blue Ridge Marathon through at least 2015.
“We are looking forward to our new partnership with Foot Levelers,” said Marathon chair Pete Eshelman. “Foot Levelers already has great connections in the running world by virtue of their products. We expect to be able to use those connections to take the message of the Roanoke event farther than we have in the past.”
“We are so excited to be the title sponsor of America’s Toughest Road Marathon,” said Kent Greenawalt, CEO of Foot Levelers. “Foot Levelers has a lot of activities planned to create awareness about the race nationally, as well as, focus on the runners’ overall health. Runners know the importance of taking care of their bodies from the ground up and we plan to motivate and help all participants perform at their maximum ability as they run over the Blue Ridge’s mountains.”
Foot Levelers, a major sponsor of the 2012 event, bringing in running great Bill Rodgers who spoke at the pre-race pasta dinner and at the race start, will work with the marathon committee to enhance the reach of advertising in national and regional running publications and trade publications, as well as on-line and social media outlets. The company’s in-house graphic design team will also help create materials for trade shows and other events. They are also working with the committee to develop a number of other unique marketing initiatives.
“Foot Levelers makes a product that improves people’s total body wellness by supporting their feet. They have specific orthotics for runners and other active people — and they are based in Roanoke. This is a perfect fit,” said Eshelman.
Source: Foot Levelers, footlevelers.com