Biotics Research launches gluten-free awareness campaign

February 21, 2014 — Biotics Research Corporation, an industry leader in the development of gluten-free nutritional supplements, has launched a full campaign to bring awareness to both healthcare providers and patients on the importance of gluten-free nutritional supplements.

“With such a large percentage of the population sensitive to gluten on some level, it’s imperative that patients take supplements that are free of gluten,” explained Denis DeLuca, president of Biotics Research. “We understand the challenges those with a gluten sensitivity face when trying to maintain a gluten-free diet, which is why we’ve taken great care to ensure that all of our products are gluten-free.”

Research shows that as many as 10 percent of the U.S. population has some level of gluten sensitivity. Gluten is problematic for those with gluten sensitivity because it inhibits the body’s ability to absorb nutrients and defend against would-be pathogens. The detrimental impact of gluten on the body for those with gluten sensitivity results in a variety of symptoms, including bloating, abdominal discomfort, pain, diarrhea, headaches and migraines, lethargy, attention-deficit disorder, muscular disturbances, bone and joint pain, among others. Given that gluten is ubiquitous in the standard American diet, eliminating it can be a challenge.

People with gluten sensitivity often fail to consider whether their supplements contain gluten. Biotics Research has taken the guesswork for both providers and patients from having to choose the right supplements as its entire catalog of almost 300 products are gluten free — and they always have been!

Biotics Research is creating print and online marketing and educational materials in its efforts to bring awareness to both practitioners and patients.

“More and more people are learning that many of the symptoms they’ve been having for years are a result of some level of gluten sensitivity,” added DeLuca. “And we understand that eliminating gluten from a diet can be a difficult challenge. Our gluten-free supplements are the perfect solution because those with gluten sensitivity no longer have to worry about whether the supplements they’re taking to try to improve and support their health could in fact be hindering it.”

Source: Biotics Research Corporation