November 19, 2013 — Biofreeze, marketed as the No. 1 clinically used and recommended topical pain reliever, is now available for consumer trial and through the ease of online ordering.
“We are very excited to introduce the newest element of our Biofreeze sampling program, the extremely successful program that supports clinicians in bringing new patients and clients through their door,” stated Ethan Pochman, vice president, U.S clinical, Performance Health. “We wanted to take the Biofreeze sampling program to the next level and believe that social media is the best way to do that. With our new online sampling application, we accept consumer requests for free Biofreeze samples and provide those requests to practitioners in the consumer’s area. This creates an opportunity for the practitioner to introduce both Biofreeze and their practice to someone looking for pain relief; someone who may likely become a new patient or client.”
To participate in the program, practitioners need to enroll in the Biofreeze Where-to-Buy Referral Service at performancehealth.com/signup and order a supply of free Biofreeze samples. With the introduction of this new online request application, the Where-to-Buy program now supports two channels of access for Biofreeze Pain Reliever, which is not available at retail. Consumers looking for immediate purchase can use the Where-to-Buy online locator to identify local practitioners who sell Biofreeze. Consumers looking to first trial Biofreeze can request a sample at samples.biofreeze.com.
Registered Where-to-Buy practitioners wanting to participate in this new program can order free product samples at 800-BIOFREEZE (800-246-3733). Many practitioners have been using Biofreeze samples as a highly effective marketing tool for years. The sample is an information card customized with the practitioner’s contact information and a Biofreeze packet attached. Performance Health provides these samples to practitioners in whatever quantity they need for patient trial or for events in their communities.
With this newest Biofreeze sample request application, registered practitioners can inexpensively yet efficiently expand their marketing efforts. The practitioner is provided with the consumer’s name, phone number, mailing address, and email address. They put together a simple envelope with the free sample that has been customized for their practice and some great information about their practice. Now they have a very low cost, yet very targeted marketing piece and have started a conversation with a potential patient or client, someone who has already indicated a need for pain relief by requesting a sample.
“As the number one topical analgesic, we receive the kind of web traffic that can create from ten to many hundreds of leads a week for a single practitioner,” concluded Pochman. “We know practitioners are excited about new patients so we encourage them to call 800-Biofreeze. We will explain everything they need so that they can start to take advantage of this program and bring potential new patients to their door.”
You can view a video on the program at Biofreeze.com/SamplingIntro.
Source: Performance Health
