Benefits of Franchising

Live: Tuesday, December 1, 2020 at 2pm eastern

Speaker: Peter Holt, CEO and President of The Joint Chiropractic

Takeaways:

• Learn what franchising is
• Roles and responsibilities in a franchise
• Benefits of franchising
• Benefits of franchising in chiropractic
• Things to pay attention to when evaluating franchise opportunities

About the Speaker

Peter D. Holt has been active in the franchise community managing franchise systems in both domestic and international markets for over 30 years.  Most recently was appointed Chief Executive Officer of The Joint, the largest franchised network of chiropractic clinics in the world with over 500 clinics systemwide.  The Joint is a publicly traded company on NASDAQ (JYNT) based in Scottsdale, AZ.  Mr. Holt began his career in franchising at the International Franchise Association, the oldest and largest trade association in the world serving the interests of businesses that franchise.  He has written and lectured extensively on the subject of franchising.  He served on the IFA Board of Directors from 2013 to 2015 and as Chairman of the International Affairs Network (IAN) of the IFA from 1998 to 2007.  Additionally, he served as Chairman of the Global Marketing Group (GLOMAK) which advises IFA on all its international franchise activities from 1998 to 2007.