AAOS announces Media Orthopaedic Reporting Excellence Award winners

April 7, 2011 — The American Academy of Orthopaedic Surgeons (AAOS) has announced the winners of its 2011 Media Orthopaedic Reporting Excellence (MORE) Awards competition.

This is the program’s sixth year and honors media efforts that further public understanding of musculoskeletal health-related issues and encourages healthy behavior in the care of bones, joints, muscles, and tendons. This distinguished group of journalists will receive their awards at a ceremony in Washington, D.C., held in conjunction with the Academy’s National Orthopaedic Leadership Conference on April 7.

“Today there is a wealth of information available to our patients, especially with the explosion of Smartphone apps and the internet. The MORE Awards were designed to honor members of the media who offer factual and insightful musculoskeletal information within their stories,” explained Academy President Daniel Berry, MD. “This year’s winning journalists present accurate information to the public about orthopaedics, helping to educate our present and future patient community.”

The 2011 winners represent print, broadcast and online outlets and include health and medical writers, producers and freelance reporters. Entries were judged by a distinguished panel of orthopaedic surgeons.

Each submission was evaluated for its overall quality, accuracy and success in promoting greater awareness of musculoskeletal health issues. The 2011 MORE Awards winners by category are:

Consumer print journalism: national magazine

• Katharine Davis Fishman, MORE Magazine, “Boning Up on Bone Drugs”
• Stephen Fried, Men’s Health Magazine, “Win the Sprain Game”
• AARP The Magazine, “Keep Your Knees Healthy”
• Gretchen Reynolds, New York Times Magazine, “The Best Exercises for Healthy Bones”

Consumer print journalism: national newspaper

• Douglas Robson, USA TODAY, “Rafael Nadal’s physical style takes heavy toll on his knees”
• Mary Brophy Marcus, USA TODAY, “Surgeon separates Phillies player from his pain”

Consumer print journalism: local newspaper

• Mary Jacobs, The Dallas Morning News, “Boomers demand new knees, hips”
• Amanda Schoenberg, The Albuquerque Journal, “Super Health Hero? Vitamin D may cut heart disease risk, aid cancer fight”

Online journalism: Internet

• Azadeh Ansari, CNN, “Strangers give Bolivian boy walk of life”
• Paul Chaplin, Patriot-News, “Successful knee replacements require patient commitment to rehabilitation”

Broadcast journalism: national television

• Lara Salahi & Susan Schwartz, ABC News with Diane Sawyer, “Growing Bones for Growing Kids After Cancer Surgery”
• Katy Textor, 60 Minutes, “Growing Body Parts”

Broadcast journalism: local television

• Wendy Rigby, KENS-TV, “ACL Injuries in Girls”
• Sarah Mayberry & Frank McGeorge, WDIV-TV, “Healing Hands With a Shot, Not Surgery”
• Deena Centofanti & Sean Lee, WJBK-TV, “Firefighter Walks”

To view these winning submissions, go to: www.aaosnotice.org/2011_MORE_Awards/.

The MORE Award competition is open to all journalists, freelance writers, and editors in print, broadcast or online media.  For information on how to enter the 2012 MORE Awards go to www.aaos.org/moreawards.

Source: PR Newswire, www.prnewswire.com