Freedom is another way of saying you have options.
In japanese, the concept of aji usually refers to flavor, or taste. It has a secondary meaning of potential, or the options available when making a decision.
This came to mind recently when I received a phone call from a reader who had questions about practice development and expansion. This chiropractor wanted to know what possibilities existed for adding new—and billable—modalities to his practice.
As we chatted, I began to wonder how familiar he was with Chiropractic Economics, because these are subjects we address in virtually every issue. “Actually,” he said, “I don’t read it much at all.”
Why not? I asked.
“Because I’m focused on delivering the best care possible, not just on making money.”
A-ha. To be fair, this publication does have the word “economics” in the title, so it’s a natural assumption that it is concerned with the business side of chiropractic. In fact its founder, Bill Luckey, didn’t plan on publishing any medical or technique-related articles at all.
As the story has it, his plan survived approximately one issue, when it became obvious that a successful practice is built around the delivery of superior care. You can’t separate the business and healthcare aspects of running a practice, because they are tightly intertwined.
Our business is to find options and possibilities for your consideration. We don’t advocate for any particular style of practice, because that’s always your decision. Still, you need to be armed with solid information about technique, the latest research, new technology, and best business practices.
When you need to pivot and adapt to a changing health- care landscape, you’ll have the best chance of executing the right move if you have more than one available. The right destination will be the one that suits your taste and judgment.
To your success,
Daniel Sosnoski, editor-in-chief
Let me know what’s on your mind: 904-567-1539; Fax: 904-285-9944; email@example.com