Welcome to Issue 2 (2026) of Chiropractic Economics, which takes a look at alternative income generators for your practice, and strategies to help you elevate patient care while strengthening your bottom line.
From innovative therapies to smarter business models, every article is designed to give you action steps you can take right away to build a thriving practice.
You’ll discover how to boost retail revenue without putting compliance at risk, and why offering CBD can be a game-changer for both patient outcomes and practice income.
We also share a hyperlocal marketing hack most DCs overlook, plus practical ways to turn care plans into consistent profit. Looking to diversify your offerings? Learn how to integrate laser therapy seamlessly and see how intermittent vibration technology can improve patients’ knee mobility and reduce pain. If you’re rethinking your business structure, developing a hybrid model combining insurance, cash and concierge care
offers flexibility and growth potential.
This issue is packed with tools and techniques to help you deliver better patient outcomes and more sustainable practice growth. Let’s dive in.
Bring in low-overhead retail products
Our feature article, by Erin Stubblefield, DC, offers practical guidance for launching a new retail line or promotion, such as first consulting a healthcare attorney who is an expert in state and federal anti-kickback laws. “Creating a low-overhead retail revenue stream is a smart business move for any chiropractic or integrated practice,” states Stubblefield, “empowering patients with the tools they need for long-term wellness while contributing to the practice’s financial health.”
Integrate new therapies
If you are considering adding a new treatment option to your practice, such as laser therapy, your decision involves more than just purchasing equipment. Whether your patients are apprehensive about trying laser therapy or eager to start immediately, you need to properly manage their expectations.
According to Rob Berman, “The need for strategic integration into your patient’s treatment plans is essential for achieving rapid profitability, long-term success and improved outcomes.”
As a DC committed to non‑drug, body‑centric care, you understand that high‑quality CBD offers a natural extension of what you already do: Support the body’s innate ability to heal.
“Patients are already using it,” emphasizes Joe Kryszak, MBA. “Your responsibility is to guide them toward safe, effective products and integrate those products into thoughtful care plans.” By proactively bringing CBD into your practice, you meet patients where they already are and turn a trend into an integrated wellness strategy.
Let care plans drive alternative income
If you are looking for financial stability and sustainable growth, one key performance indicator is the generation of predictable, reliable recurring revenue. “By strategically mastering the art of the care plan presentation, making it non-salesy and profoundly patient-centered,” advises Miles Bodzin, DC, “you can achieve drastically increased patient retention, consistently deliver superior clinical outcomes and decisively secure the practice’s financial future through stabilized cash flow.” If you do it properly, you can reframe this entire process from selling a service to professionally securing the patient’s commitment to the solution they need.
Try a hyperlocal marketing strategy
As you know, successful chiropractic practices are built on trust, presence and long-term relationships. And over time, according to Mark Sanna, DC, that presence creates a sense of familiarity no ad budget can buy. “Making the most of hyperlocal marketing strategies will allow you to show up consistently in the places where your neighbors live, shop, exercise, gather and ask for help,” he says. “Your next hundred new patients are likely already within five miles of your door.”
Build your business
I hope the insights our experts share in this issue empower you to enhance patient care and build a more resilient, profitable practice. Every strategy is an opportunity to grow, innovate and lead with confidence.
To your health, prosperity and success!
Gloria N. Hall
Editor-in-Chief
